BMW provided the movie with the BMW 3 Series for its sporty and dynamic features, and the BMW 7 Series.
Alfardan Automobiles, the exclusive BMW Group importer in Qatar, has held an exclusive viewing of the long-awaited movie Now You See Me for VIP guests at the Villaggio Mall Cinema Complex.
As the film’s main automotive partner, BMW provided the movie with the BMW 3 Series for its sporty and dynamic features, and the BMW 7 Series.
The movie plot line surrounds FBI agents tracking a team of illusionists who pull off bank heists during their performances and reward their audiences with the money. “Given the stellar cast: Morgan Freeman, Jesse Eisenberg, Woody Harrelson, Michael Caine, Isla Fisher and Mark Ruffalo, the BMW placement in a production of this calibre was the ideal stage to showcase BMW’s dynamic models,” a spokesman for Alfardan Automobiles said .
Mohamed Kandeel, General Manager of Alfardan Automobiles, said: “As the importer of BMW in Qatar, it is a pleasure for us at Alfardan Automobiles to be part of the success of this movie. We are aware of the passion our customers have for the BMW brand and models, and we are therefore keen to share this unique experience with them.
“The feedback we received was extremely positive, and our customers enjoyed the thrilling movie and were overwhelmed by the capabilities of BMW models, their performance and their featured technology demonstrated throughout the movie,” he added.
The BMW 3 Series is the first BMW model to be available with three different lines: Modern, Sport and Luxury – three distinctive design personalities for the exterior and interior. Within each line, customers can choose a number of exclusive finishes and equipment variants to suit their taste, allowing a unique level of personalisation. While the BMW 7 Series is the most successful version of all times, the Middle East is the third best-selling global market for this model driving sales across the GCC. The BMW 7 Series is a byword for luxury, elegance and innovation and this model is set to mark a new era in automotive design with its highly anticipated launch.
Now You See Me, directed by Louis Leterrier opened in cinemas in Qatar in June 2013.
