Business

Tuesday, March 19, 2024 | Daily Newspaper published by GPPC Doha, Qatar.

Business

Gulf Times

Floward celebrates mothers with special “Moms Day Off” initiative

In celebration of Mother’s Day, Floward, the go-to online flowers and gifts delivery destination in MENA and UK, announces the launch of its Mother’s Day initiative "Moms Day Off”, which aims to give mothers a well-deserved break from their daily responsibilities and allow them to relax and indulge in some pampering.Floward collaborated with several social media influencers for this heartfelt initiative, where they will dedicate a special day to honour and celebrate their mothers. This may involve taking on a day’s worth of their mother’s responsibilities around the house, enjoying a shopping spree together, or indulging in a weekend getaway. The entire process will be documented on Floward’s social media through the hashtag #MomsDayOff to showcase the genuine reactions of the mothers and inspire their followers to join in on celebrating their own mothers.Moreover, Floward prepared special gifts for the influencers to gift their mothers, to make the day extra special and memorable for everyone.This initiative, part of Floward’s ongoing campaign, “Works Like Magic,” aligns with the company’s mission to create memorable moments, provide pleasant surprises, and strengthen family bonds among its clients.This activation will not only bring attention to the importance of self-care for mothers but also highlight the convenience and variety of gifts available on the Floward app. Customers can choose from a wide range of flowers, jewellery, chocolates, and other gifts to surprise their mothers on this special day.Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.      

The latest edition of ‘Go Global’ builds on the programme’s significant contribution to boosting Qatari exports, particularly throughout 2023 when participating companies generated 460 export leads worth QR248mn

QDB launches 4th edition of ‘Go Global’ programme to help Qatar companies access global markets

Tasdeer, Qatar Development Bank’s (QDB) Export Development and Promotion Agency, has launched the fourth edition of the ‘Go Global’ Export Accelerator Programme, which empowers Qatari companies to access global markets.The latest edition builds on the programme’s significant contribution to boosting Qatari exports, particularly throughout 2023 when participating companies generated 460 export leads worth QR248mn. The programme’s success landed Tasdeer second place at the World Trade Promotion Organisations Conference and Awards.Fifteen companies from various industries were selected to participate in the programme’s latest edition across three categories, namely export-aspiring SMEs with no previous experience in accessing global markets, export-ready SMEs with little experience in exporting, and experienced exporters with an interest in expanding to new markets.Tasdeer executive director Khaled Abdulla al-Mana said the launch of the programme’s latest edition signals the bank’s unwavering commitment to supporting SMEs in developing their business and accessing global markets.“The programme has served as an efficient tool in boosting Qatari exports and empowering companies to compete in global markets. The success of previous editions has inspired us to constantly develop and diversify our programmes and initiatives to bolster the private sector’s contribution to Qatar’s sustainable economic growth and National Strategy 2030.”The ‘Go Global’ programme enables companies to develop their export capabilities through workshops and training sessions organised in partnership with prestigious educational institutions, which offer guidance on developing export strategies, facilitate bilateral meetings with potential buyers in target markets, and provide support in terms of promoting Qatari brands.The programme was delivered in collaboration with the Singapore Management University in 2022 and 2023. The university has been providing guidance and training on various topics related to export development while equipping companies with the skills and expertise to bolster their activities, providing insights on supply management and target market assessment and drawing lessons from SME success stories in the field of export planning and development.The support will continue in the export development journey of the selected companies throughout the ‘Go Global’ programme. QDB, in cooperation with its logistics partners, Aramex, GWC, and Milaha, also organised a series of introductory meetings on the programme last month.

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