The US-based I-Life Digital Technology has launched a distribution partnership with Prime Distribution Trading Company, a subsidiary of Ali Bin Ali Holding, in Doha.
Prime Distribution will distribute the various products of I-Life in Qatar, which focuses, on customers looking for budget oriented quality electronics, including laptops, desktops, tablets, smartwatches and smartphones as well as other gadgets. Most of such products focus on giving customers the desired experience from the purchase device at affordable prices.
Deepak Bhatia, I-Life’s global director for sales and marketing, pointed out that the brand has been available in the Qatari market for more than two years but with the new distribution partnership with Prime Distribution, it would achieve further reach to more customers across the country. 
He stressed that I-Life products enjoy international warranty, with adequate number of service centres in many countries. Locally, service and maintenance for the products are available in a good number of locations. Bhatia described I-Life is one of the fastest growing PC companies in the region with presence across 45 countries in Middle East, Turkey, Africa, CIS, India, Bangladesh and Nepal.
“Prime Distribution’s unparalleled reach makes it a natural choice for Qatar market. We are happy to partner with ABA Holding to continue bringing world-class yet affordable products for consumers across Qatar. We constantly innovate to pack premium features and style without compromising on quality and affordability. It is our mission to develop innovative products that enhance people’s lives,” he said. 
Mohamed Imran, Prime Distribution general manager said, “We are excited to partner with I-Life for its range of budget smart devices exclusively for the Qatar market. We are confident that I-Life’s product proposition coupled with Prime Distribution’s unique capabilities to provide the widest range of products seamlessly across the market will go a long way. I-Life with its range of affordable products will cater to the demands of the consumer and thereby, grow the market.”
Two new I-Life products were launched at the same event: Ultra Slim Notebook ZED AIR 3 and Portable All in one PC ZED PC. ZED AIR 3 is a high-performance laptop weighing just over 1kg, powered by the latest Intel Pentium Processor. The ZED PC is an ultraportable all-in-one PC with built in battery and touchscreen, weighs only 1.96kg. Both products have slim, beautifully designed metallic body. The products are priced in the range of QR999-1299 and designed to deliver premium user experience. 
I-Life won best ‘Compete Partner for the Year 2017’ award and ‘Business Expansion 2018’ award from Microsoft for innovation, excellence & resilient business growth year-on year.