Georgetown University in Qatar (GU-Q) has announced that it is offering two Executive Education Certificate Courses — Global Digital Marketing and Modern Protocol & Business Etiquette — that provide junior to mid-level professionals and executives in Qatar with the high-impact skills and strategies needed for success in a globalised world.
The Global Digital Marketing course, running from November 24-26, will offer executives the latest digital techniques to market their organisation or personal projects.
“Participants will learn to use advertising tools from companies like Facebook and Google, and plan their own digital ad campaign,” explains Rodolph Boughaba, associate dean for Executive Education at GU-Q.
The course is taught by Nino Kader, who currently leads a digital agency in Qatar and Washington, DC, and has worked with some of the world’s largest brands. His experience spans 20 years of digital marketing and he was featured on the front page of The Washington Post and in Advertising Age, Newsweek, Bloomberg Business, Wired and the Harvard Political Review.He is a frequent guest on Al Jazeera discussing topics related to digital platforms such as Google, Facebook and Twitter.
Modern Protocol and Business Etiquette, a three-day course that begins on December 1, is focused on optimising relationships and building networks through event planning, logistics and attending business functions.
“Anyone required to interact with important individuals as part of their professional or personal duties will benefit from the hands-on exercises, case studies and final etiquette dinner exercise in the programme — from VIP managers to event planners to embassy staff to public relations specialists and more,” said Boughaba.
Instructors include Jean Paul Wijers, founder and director of Protocolbureau and a leading protocol expert who has overseen royal weddings and other high-level events; William Hanson, the BBC’s expert on matters of etiquette; and Dr Christine Schiwietz, professor of sociology and assistant dean at GU-Q. A 25% discount will be applied to returning executive or community education students and GU-Q alumni.
For more information or to register, visit the university’s Executive Education page on their website: https://epe.qatar.georgetown.edu/executive-education