Qatar University’s College of Business and Economics (QU-CBE) participated in the recent Qatar Sustainability Week (QSW), organised by Earthna, a Qatar Foundation partner, with the “Consume Responsibly” Challenge.
The main goal of the competition was to get students to think about a problem or idea related to sustainable behaviour, and suggest different solutions.
They were asked to submit creative posters (digital images) with innovative suggestions and solutions, and propose a thorough action plan to put their ideas into practice.
The competition was split into seven main themes: waste management, green marketing, green accounting, food sustainability, e-financial business, economic sustainability, and digital business strategies.
More than 300 students presented over 117 projects covering the different themes.
The competition was organised under the sponsorship of the Abu Issa Holding Company, and more specifically Blue Salon stores.
Abu Issa Holding Company chairman Ashraf Abu Issa presented the winners with certificates of appreciation and souvenirs related to the FIFA World Cup Qatar 2022.
Issa said that he is proud of the ideas submitted by the students, adding that this indicates the knowledge and maturity of the QU-CBE students.
He also assured that Blue Salon is committed to support any university initiative towards sustainability.
The winning team of male students comprised Nidal al-Dous, Ibrahim al-Kuwari, Ali al-Kaabi, and Mohamed al-Marri, who presented a project related to food sustainability.
Amna al-Modahaka who presented a project related to the economic sustainability, won first place from among the female students.
Awards were presented in the presence of engineer Meshal M al-Shamari, director of Strategic Initiatives and Stakeholder Engagement at Earthna.
Competition co-ordinator Dr Anas al-Bakri, professor of management and entrepreneurship at QU-CBE, stressed that the big participation of students in the competition reflects their interest in making an impact on society, and that their creative ideas show their willingness to save the world.
Dr Dalia Farrag, professor of marketing and chair of the Branding and Visibility Committee at QU-CBE, said that such initiatives provide students with different ways to express their thoughts and offer creative ideas to face the challenges.
QU-CBE dean Dr Rana Sobh said the Consume Responsibly Challenge, and the participation in Qatar Sustainability Week, is in line with the vision to focus on enhancing student creativity and innovation, and teaches them how to transform ideas into successful projects and sustainable businesses.
 
 
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