LuLu opens Barwa Madinatna store for World Cup fans, local community

LuLu Group chairman Yusufali M A led on Tuesday the official opening of Barwa Madinatna, the group’s 19th store in Qatar, which is situated at the heart of a residential community in Al Wakra district.
Spanning 10,750sqm, Barwa Madinatna will cater to the needs of tourists and other visitors living in the Fan Zone, as well as residents of the community and adjacent areas.
Yusufali said, “We are very happy in this ‘FIFA era’ because a lot of people from all over the world are coming to Qatar. We are thankful to His Highness the Amir Sheikh Tamim bin Hamad al-Thani, His Highness the Deputy Amir Sheikh Abdullah bin Hamad al-Thani, HE the Prime Minister and Interior Minister Sheikh Khalid bin Khalifa bin Abdulaziz al-Thani, and the government for all their support.
“They shortlisted us to open this mini hypermarket and cater to the needs of the people who will stay in this area. We appreciate the fact that HE the Prime Minister visited the area, so we are very thankful for the government and FIFA authorities.”
Speaking to Gulf Times on the sidelines of the event, Yusufali said: “Qatar is ready for the World Cup, and LuLu is also ready to serve the people, especially the fans and tourists who will be attending the tournament. This is LuLu’s contribution to ensuring that Qatar will host a very successful World Cup.”
According to Yusufali, LuLu has already opened a number of stores inside Doha Metro stations, including one at the Hamad International Airport station. Today, LuLu will open its 20th store at Giardino Mall on The Pearl Island, he informed.
On the influx of fans from different countries for the World Cup, Yusufali said all hypermarket managers and their respective teams have been instructed to cater to people of different nationalities.
“The food patterns will change according to the needs of the people, so we also constituted a task force to make sure that our customers get the appropriate items that they are buying from the hypermarket,” he explained.
According to Dr Mohamed Althaf, director of LuLu Group International, the hypermarket chain has worked closely with authorities in the country to determine the specific needs of fans and tourists coming to Qatar for the World Cup.
“Because of this collaboration, we know the nationality and dietary preferences of the people coming here. So accordingly, we are fully geared to change and adapt to meet their essential needs on a daily basis,” he said.
Dr Althaf added: “There is a big workforce capable to address the demand of our consumers. There is also ready-to-eat food and a wide range of dining menus according to different countries. We will keep changing our offerings here, so we are fully prepared to serve the 6,500 apartments that comprise this community.”