* Barwa Village store to cater to customers in Wakra and nearby regions
* Safari to open another outlet in Industrial Area soon
A new hypermarket of Safari Group of Companies was inaugurated at Barwa Village, Al Wakra, at 12 noon Sunday.
A number of dignitaries and guests were present at the ribbon-cutting ceremony. They included Panakkad Swadikali Shihab Thangal, Safari Group of Companies Group chairman Hamad Dafar Abdel Hadi al-Ahbabi, chairman Aboobacker Madappat, director and Group general manager Zainul Abideen, managing director Shaheen Backer, and others.
Former minister in the Indian state of Kerala, K E Ismail, ex-MLA Parakkal Abdullah and prominent figures from the political and cultural fields of Qatar and India, along with key business leaders of Doha and other industry leaders, and Safari Group management representatives were also present.
In a statement, Safari Group said the new branch is "hoping to provide many exciting and tremendous offers and promotions for customers with the inauguration of this new branch. The goal is to create a one-stop shopping experience to provide value for their money".
"The team at Safari consists of highly dedicated professionals who tirelessly work and provide pristine-quality products according to the current trends and needs. The store aptly boasts of a plethora of world-class products at highly reasonable rates, all under one roof. The outlet was established keeping in mind the accessibility to customers residing in Wakra and nearby regions," the statement explained, adding that Safari Group zeroed in on this location due to the high customer demand.
"The launch of the new store brings with it an array of exciting promotions and offers. The goal is to create a hassle-free shopping experience for our new and trusted clientele, along with old family customers," it added.
To provide the ultimate shopping experience, the store is spread over an area of approximately 3,750sqm. It is systematically designed to provide the utmost convenience. The store is stacked with a wide variety of deliverables - from groceries, fresh food, garments and footwear to health and beauty, electronics, IT products and all famous and favourite brands and items, thus providing a pleasant shopping experience that caters to all the needs of customers.
Madappat said, "We are extremely excited to open our new outlet and delighted to serve our customers. Safari Group will continue to provide great value by offering the finest products at the most affordable prices. Safari has gone above and beyond in impacting every single customer's life with the experience it provides."
Safari Group has major expansion plans under way and it will soon open a new outlet in the Industrial Area, among others, the statement points out.
Backer added, “The group has major expansion plans for Safari. We will be opening another new outlet in the Industrial Area. We are currently having some more projects under way. We are excited and grateful as the growth journey for Safari continues.”
Various attractive offers were provided in the past, such as offering 1kg gold to customers in its first promotion of the store. It continued with the trend of giving away cash prizes, luxury cars such as Mercedes-Benz, BMW and Land Cruiser, besides offering many other promotions to valued customers.
The group "created history in the retail hypermarket sector" by giving away QR1mn as the first prize in one of its promotions.
Sticking to its roots, the inauguration of the new store comes with a mega promotion wherein the customers are provided with an opportunity to win five Nissan Patrol 2022 vehicles. With every purchase worth QR50, customers will receive a coupon that has to be filled and dropped in the coupon box, and the lucky winners will be announced at various stages.
The mega promotion will be available across all retail outlets of Safari.
"Safari Group of Companies is an umbrella brand envisioned to cater to the complete needs of Qatar. Delivering quality goods at the most competitive prices has been the motto of Safari, and the brand focuses on fulfilling the needs starting from the basics to the luxury level," the statement continues. "Safari maintains one of the eminent shopping malls in Qatar, offering a range of premium brands and services to customers. Equipped with world-class facilities, laid-out counters,
an ample parking area, a plentiful food court, skilled personnel and tastefully done interiors, the mall grants a holistic shopping and lifestyle experience to its customers."
Furnished with an entire array of staples, home and personal need supplies, and sundry items from matchless brands, the two Safari hypermarkets under the Safari umbrella deliver a comprehensive shopping affair, making Safari a one-stop destination for all needs.
Apart from the retail business services, Safari Group of Companies also has several other initiatives under its wing - Safari Trading Est, an establishment that deals with FMCG products; Oscar Trading Est - a retailer of luxury goods within Qatar; Hi-Power Transport & Rent A Car, a transportation and cab services venture in Qatar; Safari Optical, a dealer of premium optical brands; Oscar Advertising, a leading advertising firm for all designing and printing needs; Safari Mobile, a hub of leading mobile brands; Simple Logic, a complete IT solutions endeavour; Europe Travels, an acquired firm dealing with all travel needs; and Power Waste Management & Transport Co. WLL, a comprehensive waste recycling and power management system.
