Business
Gift card e-commerce to help merchants in Qatar scale business
November 28, 2022 | 07:12 PM
Merchants in Qatar stand to gain from the solutions being offered by digital gift cards marketplace, YOUGotaGift, allowing them to capture new business and retain customer loyalty.YOUGotaGift, with its catalogue of more than 700 regional brands, distributes its eGift cards or digital gift cards through a broad network of clients across loyalty, incentives, online and retail, and other international networks, according to Sarah al-Rahim, country manager of Dubai-based YouGotaGift.com"We know that businesses in Qatar, from hospitality to retail, are realising the importance of having a digital presence and offering gift cards to increase revenues. We’ve made it easy for companies to process their own gift cards on their website by empowering them with multiple ways to extend their brand’s reach,” al-Rahim told Gulf Timesin an interview.She explained: "Our first offering is gift card e-commerce, which allows merchants to sell their own gift cards on their website without complex integration with our white-label solution. We offer hassle-free no-code integration."Secondly, we offer omnichannel gift card programme (SaaS) solution, which empowers their brand with our end-to-end management of processing services and leveraging our systems that provide secure, flexible, and scalable architecture.”Al-Rahim said the gift card industry continues to thrive worldwide. The global gift card business is speculated to cross "$2tn” by 2027 with the Mena market witnessing the growth of gift card purchases and giving, especially after the pandemic, she said, citing data from Globenewswire.com."Our vision since our pioneering beginnings in 2012 is to lead the cultural shift to eGifting among Gulf consumers.The purpose of YOUGotaGift.com has always been simple – to celebrate life’s special moments and reward, motivate and show appreciation to friends, loved ones, employees, customers, and partners, wherever and whenever, with seamless gifting and lifestyle solutions."It’s all about ‘YOÜ’ and your happiness. With our new services and branding, YOÜ is poised to provide an even bigger and more innovative suite of digital solutions delivered through APIs, web services, and apps to power major businesses across loyalty, employee and customer rewards, and become the digital gift card provider for gifting happiness in the region,” she said.Al-Rahim said YOUGotaGift.com features more than 700 integrated brands across Mena, along with extended international coverage. Additionally, YOUGotaGift.com has added more than 2,000 international brands to its suite of regional and international programmes."With strategic operations in Qatar, Saudi Arabia, the UAE, and Kuwait, as well as Egypt, Lebanon, and India, YOUGotaGift.com is a market leader in the sector in the Mena and is poised for an accelerated growth in eGift card adoption,” she added.
November 28, 2022 | 07:12 PM