Campaign launched to boost global visibility of Malaysian FMCG

The Malaysia External Trade Development Corporation (MATRADE) has launched the ‘Malaysian Products to the World’ campaign in Doha as part of the ongoing efforts to promote Malaysian products globally.
The campaign, which was organised via MATRADE’s overseas offices in Doha and Duba, aims to increase market awareness about Malaysian products, particularly fast-moving consumer goods (FMCG), and to strengthen Malaysia’s brand presence in the local FMCG segment.
This strategy provides cost-effective and sustainable solutions for Malaysian exporters to seize new business opportunities and generate higher export sales contributed by new sales leads resulting from extensive promotion activities, according to MATRADE trade commissioner Megat Iskandar Ahmad.
The campaign was launched in collaboration with Ansar Group and supported by the embassy of Malaysia in Qatar. It is being conducted both online and in-store at Ansar Gallery Barwa Branch. The in-store promotion will run until December 17, while the online promo will continue until December 30, 2022.
The promotion features food and beverages, household items, and personal care products from Malaysian brands like Julies, Kawan, Cocon, and Alicafe. Other Malaysian products, such as furniture will also be showcased during the campaign.
Ahmad said: “The ‘Malaysian Products to the World’ promotion will take shoppers on a journey of discovering Malaysia through its products. The event provides customers with an array of exciting offers on a wide range of Malaysian products and has managed to attract strong interest from Qatari consumers. Combined with the online promotion, we believe more sales can be generated and will create more opportunities for other Malaysian products to enter the Qatari market.”
Qatar is Malaysia’s fourth-largest trading partner in the GCC. The total trade value of both countries stood at $990.4mn as of October 2022 from $485.1mn in 2021. “Moving forward, MATRADE will continue to embark on various promotional activities, enriching Malaysian companies’ exports in the global market,” Ahmad added.
The Malay heritage varies from north to south in terms of taste, food preparation, and names of cuisine. Essentially, Malay heritage food is influenced by a myriad of cultures, such as Arab, Indian, Chinese, Siamese, Javanese, and Minangkabau, among others.
Different regions in Malaysia are known for their unique or signature dishes, such as beef rendang, laksa, nasilemak, and tapai. Malay food is identical in terms of its spiciness, which can be seen from the preparation, methods of cooking, and availability and use of prominent ingredients, such as local aromatic herbs and spices.