Some elements of The Garden of GREAT, the UK's pavilion in Doha running throughout the FIFA World Cup 2022, will be showcased at the 2023 World Horticultural Exposition (Doha Expo 2023), British ambassador Jon Wilks has said.
“So we're already thinking forward as part of the legacy," he told a recent media tour to The Garden of GREAT near the Museum of Islamic Art Park.
Doha Expo 2023, scheduled to take place from October 2, 2023 to March 28, 2024, will witness the participation of 80 countries, in addition to a number of international organisations, private sector representatives, non-governmental organisations and the general public, according to the Ministry of Municipality.
Themed *Green Desert, Better Environment, the event puts a spotlight on innovative solutions that aim to reduce environmental desertification, according to the ministry.
Sub-themes are *Modern Agriculture, *Technology and Innovation, *Environmental Awareness, and *Sustainability.
The garden, organised by the UK government's GREAT campaign, showcases a different side of the UK and puts a spotlight on its creativity and diversity through a series of immersive installations, activations and shows.
The GREAT Britain and Northern Ireland campaign (GREAT) is the UK’s international promotional programme.
It works closely with UK businesses, not-for-profit organisations, and high-profile figures to promote the very best of England, Northern Ireland, Scotland and Wales, encouraging the world to visit, study, live and do business with the UK.
According to the GREAT campaign, the UK’s stunning gardens have inspired visitors for generations, and continue to attract a large number of tourists for their beauty and variety.
Almost a third of all visits annually to the UK include a trip to a garden or park with those visitors spending a total of £8.9bn during their stay.
