Mega fashion event showcases more than 150 global designers and performances by international superstars

In a celebration of fashion, music and culture, Qatar Fashion United (QFU) By CR Runway, presented by Qatar Creates and CR Runway, showcased more than 150 designers from six continents and 50 countries, featuring renowned names in fashion and regional and international music superstars.
The mammoth show before a sell-out crowd of more than 20,000 at Ras Abu Aboud 974 Stadium took place on Friday, two days before the highly anticipated FIFA World Cup Qatar 2022 final.
Conceived by Qatar Museums Chairperson HE Sheikha Mayassa bint Hamad al-Thani, curated by French editor and visionary stylist Carine Roitfeld, and directed by CR Runway chief executive Vladimir Restoin Roitfeld, QFU by CR Runway presented a dazzling array of looks from both established and up-and-coming designers.
Twenty-one Qatar-based brands presented by M7 – Qatar’s creative hub for entrepreneurship in fashion, design, and technology –participated in the event.
Speaking at the sidelines of the event, HE Sheikha Mayassa said: “Qatar Fashion United by CR Runway celebrated music, fashion, art and architecture in the unique Stadium 974.”
“An accumulation of years of hard work, QFU brought together people from all corners of the world, demonstrating the true power of culture – bringing together disciplines of fashion, music, art, heritage and football to connect people and transcend borders,” she added. “There could have been no better time to celebrate fashion and football than now, in the final days of the FIFA World Cup Qatar 2022, and I am so proud of all we have achieved – especially the Qatari and regional designers whose creativity and talent will lead the way for the future of fashion in the region.”
All proceeds from the show will benefit Education Above All Foundation, a not-for-profit organisation that provides educational opportunities to under-served children and youth, and empowers women to become active members of their communities.