Qatar Tourism’s latest global campaign solidifies premium destination position

Qatar Tourism has launched its new 'Feel More in Qatar' campaign, which aims to highlight the country’s position as a premium destination, and as the Middle East’s top choice for the well-travelled tourist. Whether it’s a family looking to reconnect, or a couple longing for a vacation, 'Feel More in Qatar' seeks to bring to life the country’s rich emotional tapestry. Be it the famously warm traditional Qatari hospitality, the serenity of the country’s natural wonders, or the awe-inspiring architecture, the campaign showcases that a visit to Qatar genuinely stirs the senses for every member of a family, regardless of age.
Overall, the campaign demonstrates that Qatar offers families, couples and friends, not just a collection of things to do, but a superior emotional experience. Families can ‘feel more together’, couples can ‘feel more connected’ and friends can ‘feel more fun’. The year-round sunshine, adventurous activities, romantic experiences, cultural offerings, and much more, makes Qatar the perfect destination for families, couples and friends. The “Feel More in Qatar” campaign forms part of the country’s long-term strategy to welcome six million visitors by 2030.
Commenting on the new campaign, Qatar Tourism chairman and Qatar Airways Group Chief Executive HE Akbar al-Baker said: “With its rich and fascinating heritage, natural beauty, and range of experiences to choose from, a visit to Qatar inspires positive emotional responses for all. Be it a couple on a short romantic getaway, or a family looking to spend quality time together, the country caters to all wants, needs and preferences, offering an array of truly authentic experiences that are genuinely unforgettable.”
The global campaign will operate in more than 17 markets across the world, including Australia, the UK and Turkey. Taking a 360-approach, the campaign will be featured on TV, social media channels, digital channels, press channels, out-of-homes and have a dedicated website.