‘Bright outlook’ for Qatar's retail sector

Brisk business during the 29-day FIFA World Cup Qatar 2022 has created a positive impact on the country’s retail sector, ushering a “bright outlook” this year amongst stakeholders and players in the industry.
Malabar Gold & Diamonds regional head Santhosh T V emphasised that aside from the world-class stadiums and other infrastructure, fan experience during the World Cup will play an important factor in attracting more tourists to the country.
“Because many visitors have witnessed for themselves what Qatar has to offer during their stay for the FIFA World Cup, this creates a positive impact on the retail industry, as well as other sectors in the country,” he explained.
Santhosh pointed out that Qatar’s delivery of a successful FIFA World Cup helped cement its reputation as a world-class tourism and sports hub in the region and showcases the country’s ability to host a variety of large-scale events and tournaments.
“It was a great year for Qatar and its people. This World Cup milestone will create a trickledown effect on different sectors and industries in the country, thus enhancing the business climate. The retail sector will be among the direct beneficiaries as more tourists arrive here,” Santhosh told Gulf Times Sunday.
According to Santhosh, hosting the FIFA World Cup was one of the “best opportunities” for Qatar to promote the country before the international community not only in terms of its investment climate but also the country’s culture, tradition, heritage, and people.
“We may not expect an immediate influx of tourists in the coming days or weeks in the wake of the World Cup, but the benefits of this international exposure after Qatar hosted the tournament is for the long-term,” he said.
Official data released by authorities recently showed that more than 1.4mn fans from across the globe have visited Qatar for the FIFA World Cup. In November 2022 alone, the country welcomed more than 600,000 international visitors, Qatar Tourism reported.
To maximise the presence of a large international audience during the World Cup, Malabar Gold & Diamonds focused on its branding strategy by increasing advertisements in different platforms, including print and online media, as well as billboards across strategic outdoor areas in Qatar, including the metro stations, Santhosh explained.
“Our investments in advertising and company branding during the FIFA World Cup were worth it considering that it was a good opportunity for the company to promote our brand to millions of tourists and visitors. Brand-wise, more people across the globe have been made aware of the company because of our marketing strategy during the tournament,” he said.