Following tradition, Paris Saint-Germain (PSG) recently unveiled their fourth kit by Jordan, which draws inspiration from the city of light itself – Paris.
"We had an idea of what to expect from PSG’s latest Jordan kit when Japanese retailer Atmos revealed items from the collection, showing off a dark base with yellow lines spread throughout. Now, we get to see it in all its glory on the PSG x Jordan 22/23 fourth kit, which has been officially worn for the first time in a friendly match versus Reims at the Parc des Princes on January 29," PSG said in a press statement.
Innovative and daring, the jersey pays tribute to the city of light. The black colour recalls the nights of big games at the Parc des Princes. Crossed by yellow beams, whose arrangements reflect the capital’s most iconic monument – the Eiffel Tower, sitting proudly on the club emblem, gives an electric look conveying not only speed, but the view of the city from the sky at night.
The fourth kit will be accompanied by a lifestyle range made up of iconic Jordan Brand models, as already seen in the earlier Atmos reveal.
In addition to this reveal, Paris Saint-Germain and award-winning shopping emporium Qatar Duty Free have unveiled their newest store at Hamad International Airport (HIA), Doha.
"Few sports teams in the world boast the reach of Paris Saint-Germain. The Ligue 1 side continue to identify innovative approaches to further cement themselves as one of the most influential sports teams in the world, whether on or off the field," the statement noted.
The new venue, adorned by light-emitting diode pillars, features an extensive product assortment of ready-to-wear team jerseys, headwear, accessories, a full range of Nike and Jordan teamwear and one-of-a-kind collabs.
Located in the grand foyer of HIA’s duty free shopping hall, this PSG Store is the ideal stop for PSG fans and travellers transiting between destinations.
