More than 50% of women entrepreneurs in Qatar use artificial intelligence (AI) to enhance business operations, according to Visa’s ‘2nd Women SMB Digitalisation Index for Qatar’.The index assesses businesses based on five key indicators, including online presence, digital payment acceptance, payment security awareness, customer engagement, and customer retention.The results show that women-owned businesses in Qatar excel in digital payment acceptance, online presence, and customer retention, but challenges remain in payment acceptance, customer acquisition, and networking opportunities.On technology adoption, the study showed that women entrepreneurs in Qatar are actively embracing digital advancements to enhance their businesses’ efficiency, security, and customer experience.“Women entrepreneurs in Qatar recognise the impact of AI in business, leveraging the technology for customer service (56%), supply chain management (56%), payment and billing (55%), and data analytics and decision-making (50%),” the results showed.Also, “62%” of women entrepreneurs in Qatar are aware of cyber threats, and over half (“63%”) of survey respondents reported increased accuracy in transactions and reconciliations after implementing AI in company payments. Additionally, “45%” experienced enhanced fraud detection and prevention.“Women-owned businesses in Qatar actively sell products and services online through e-commerce, business, and consumer accounts (63%) or via an active social media business account (40%). To secure digital transactions, women entrepreneurs in Qatar prioritise employee awareness training (44%) and continuous monitoring (43%),” the results further stated.Shashank Singh, Visa VP and general manager for Qatar and Kuwait, said: “Our Women SMB Digitalisation Study highlights the essential growth challenges faced by women-owned businesses in Qatar, such as access to payment acceptance training (35%), improved customer acquisition strategies (34%), and increased networking opportunities (31%).“Visa remains committed to working with our local partners to address these challenges through mentorship and the resources for women business leaders, and support the Qatari government in building an inclusive, resilient digital economy.”The study also revealed that access to funding remains a critical challenge for women entrepreneurs as they navigate financial constraints and investment priorities.The survey finds that women-owned businesses primarily rely on bank loans (“45%”), personal savings (“40%”), and support from friends and family (“39%”) to establish their businesses.To support business growth and pursue key projects, Qatari women entrepreneurs seek funding from various sources, the study noted. The most common approaches include using additional personal savings (“34%”), receiving extra support from friends and family (“31%”), securing more bank loans or credit (“30%”), and forming new partnerships (“30%”).Growth and skill development remain key priorities for women entrepreneurs in Qatar, with many looking to expand into new markets, stated the study, adding that nearly half of the respondents (“49%”) aim to broaden their customer reach as a strategy for business expansion. Four in 10 (“45%”) surveyed women-owned businesses seek to explore new markets or industries.