Qatari jewellery brand Noudar to launch new collection in DWJE 2023

Qatari jewellery brand Noudar is set to launch a new collection during the highly-anticipated 19th edition of the Doha Jewellery and Watches Exhibition (DJWE), which will run from February 20 to 25 at the Doha Exhibition and Convention Centre (DECC).
Noudar’s latest collection is inspired by the history and timeless legacy of natural pearls in Qatar.
Speaking at a press conference Sunday, Ali Alfardan, vice chairman of Alfardan Group and president of Alfardan Jewellery, emphasised that pearls are an integral part of Qatari culture.
“In the past, Qatar has depended heavily on pearl diving. Today, many people are very interested in pearls, especially natural pearls, which have made a comeback in the market. Noudar is one of our brands that speaks about Qatari culture through its different collections,” he explained.
Alfardan Jewellery’s brand name, Noudar, means gold in ancient Arabic. Noor Ali Hussain Alfardan, founder and designer of Noudar Jewels, combines influences from the timeless treasures of Arabian civilisation with a modernist take on luxury jewellery.
This collection, like other Noudar collections, also takes inspiration from the noble heritage of Arabic traditions. Islamic patterns, reminiscent of mosaics and Henna designs, are aesthetically present throughout this daring, yet romantic jewellery for the modern woman.
The designer’s fascination with watches and horological mechanisms has strongly influenced Noudar’s jewellery, emphasising the importance of craftsmanship to improve comfort, movement, and flexibility in her creations.
Noor has been designing jewellery since she was a child. In 2012, she launched Noudar, and she feels that out of all the new fine jewellery brands that have emerged, the ones that are owned by women are doing their best. Today, Noor was included in the Arabian Watches and Jewellery Magazine’s list of the 20 most influential women in the industry.
Noudar is the only in-house brand by Alfardan Jewellery and showcases how Noor has inherited the spirit of elegance and modernity of the family while keeping deeply rooted in the beauty of the culture of her ancestors. The designs have been worn across the globe by the likes of Taylor Swift, Jennifer Lopez, and Kendall Jenner.