DJWE 2023 begins Monday; 500 leading brands to feature

The 19th edition of Doha Jewellery and Watches Exhibition (DJWE) is set to open Monday at the Doha Exhibition and Convention Centre, bringing together over 500 leading brands and an expected 30,000 visitors from around the world.
DJWE 2023, under the patronage of HE the Prime Minister and Minister of Interior Sheikh Khalid bin Khalifa bin Abdulaziz al-Thani, will run until February 25 across a 33,000sq m area.
“We are pleased to be able to bring together local talents, international designers, exhibitors, respected global brands, and jewellery aficionados who will have the chance to meet again under one roof to nurture creativity, network, discover and grow,” Qatar Tourism (QT) said in a statement.
The latest edition of DJWE will also put a spotlight on local brands, under QT’s Qatari Designers’ initiative, which aims to nurture local and creative talents. These include Clair De Lune, De Trove, Ghand Jewellery, H Jewellery, Hessa Jewels, Leila Issam Fine Jewellery, Midad Jewellery, Nouf Jewellery, Swayra Jewellery, and Trifoglio.
Ghand Jewellery told Gulf Times that the Qatari Designers’ initiative serves as a platform to showcase their unique pieces, as well as meet people, network, and “develop the designs knowing the market taste and their feedback. Additionally, it helps us to grow our business and get some B2B deals and opportunities.”
The QT initiative has provided budding Qatari designers not only exposure and opportunities to debut and showcase their designs but also promote the country and the region's rich culture and heritage through their pieces.
DJWE will also showcase a new collection of homegrown jewellery brand Noudar (meaning gold in ancient Arabic), featuring exquisite pieces inspired by the history and timeless legacy of natural pearls in Qatar.
Noudar Jewels founder and designer Noor Ali Hussain Alfardan launched the brand in 2012 and the designs have been worn across the globe by the likes of Taylor Swift, Jennifer Lopez, and Kendall Jenner.
Besides Noudar, several other brands under the Alfardan pavilion will showcase their collections, including Rose, one of India’s leading jewellery houses; Piranesi, renowned for its rare and exotic stones, unique jewellery designs, and statement pieces; and Robert Wan, a market leader in Tahitian pearls; as well as Chopard, Tiffany, Vacheron Constatin, Marli, Sartoro, Girard-Perregaux, Noudar, Franck Muller, Chaumet, Persee Paris, Yeprem, and Corum.
Qatar’s ‘favourite department store’, Fifty One East, will also display a number of unique collections at its pavilion at DJWE.
According to QT, this year’s DJWE will see “the return of the Turkish and the Indian pavilions, with vibrant stalls featuring various brands and bespoke designs that each celebrate the unique heritage and culture of these countries”.
The exhibition will also witness the debut of regional giant, Damas Jewellery, which is set to reveal its one-of-its-kind Alif collection, a selection of exceptional high-end pieces and unique jewellery creations.
Louis Vuitton’s “Fantasy necklace,” a 2.56-carat Monogram flower-cut diamond representing a bold design, will also be unveiled for the first time at the event.
Visitors will have the chance to experience the exceptional offerings at two of Qatar Duty Free’s most iconic cafés, Harrod’s Tea Rooms and Venchi, according to the organisers.
Phillips, a leading global platform for buying and selling 20th and 21st-century art and design, is participating in this year’s DJWE. Phillips in Association with Bacs & Russo holds the world record for the most successful watch auctions.