The Fifty One East pavilion includes many of the latest novelties and iconic creations from some of the most renowned and sought after brands such as Rolex, CHANEL, Boucheron and TUDOR among others.
The pavilion also includes other trendy names such as Azza Fahmy, David Yurman, Falamank by Tarfa Itani, Genesia, J by JOELLE, L’Âme – a brand by Fifty One East, Piero Milano, The Little Frog, WOLF and Yvan Tufenkjian, that are presenting their latest collections in a multi-brand area. The visitors are welcomed with prominent services and expertise in an exquisite pavilion that showcases unrivalled collections of jewellery and watches.
Bader al-Darwish, chairman and managing director of Fifty One East, said: "It gives us great pleasure to return to the Doha Jewellery & Watches Exhibition for its 19th edition. As longstanding supporters of the DJWE, we have proudly watched this event grow from strength to strength, asserting its status as a regional exhibition leader and shining a powerful light on Qatar’s importance as a destination for appreciators of fine jewellery and watches. The trust we have built with the DJWE extends to the exceptional brands we represent, with some, such as Rolex, selecting it as the exclusive event, besides Watches & Wonders - Geneva, to display their creations.”
"We are sincerely pleased to welcome our dear clients to our pavilion this year where they will be able to explore the latest novelties from the finest international brands, including pieces that are being revealed for the very first time in the world, coupled with our signature hospitality and excellent after-sales service. This year’s edition is particularly exciting coming so soon after a momentous time in our history as a nation when Qatar was given the opportunity to showcase its beauty and capabilities with a global audience during the FIFA World Cup Qatar 2022," he added.
Rolex offers a wide assortment of Oyster Perpetual and Cellini watches to suit any wrist, including some of the latest creations that were exhibited during Watches & Wonders - Geneva 2022 among its other eternal exquisite pieces.
Meanwhile, Maison Boucheron presents a fine selection from its 2022 History of Style, New Maharajahs High Jewellery collection as well as its 2021 History of Style, Art Déco High Jewellery collection.
CHANEL has redesigned its wing with an expanded concept that takes its guests on an imaginary journey starting from a window of its unique location - 18 Place Vendôme - and unveiling a panoramic vision of exceptional high jewellery pieces, signature collections and unique timepieces. The highlight of the brand during the exhibition is the “COLLECTION N°5”, which is the first High Jewellery collection fully dedicated to this emblematic number (5), created on the occasion of the 100th anniversary of N°5 perfume.
As for TUDOR, the Swiss watchmaker displays its latest models from Watches and Wonders - Geneva 2022 alongside other models released in Summer 2022 including the new Ranger, a tool watch celebrating the spirit of a daring adventure that took place 70 years ago.
Other highlights which are to be discovered by visitors of the pavilion include ‘Wonders of Nature Reimagined’, the latest collection from Azza Fahmy that presents a selection of one-off pieces, adorned with vibrant stones that bring every piece to life.
American brand, David Yurman also returns with splendid collections that fuse fashion, art, and jewellery into signature design concepts, including its iconic collection, Cable, which features individual strands of metal twisted into a helix with end caps embellished with colored gemstones.
Fifty One East is also introducing J by JOELLE for the first time. The exceptional brand offers luxury ear styling and piercing sessions, as well as a variety of jewellery earpieces that are all gold-based and primarily made of diamonds. Also, the British brand, WOLF, known for luxury jewellry accessories, watch boxes, cases and watch winders, will have a new display concept, highlighting its star products on pillars within the pavilion’s multi-brand area.
