At Fifty One East Pavilion, Rolex offers a wide assortment of Oyster Perpetual and Cellini watches to suit any wrist, including some of the latest creations that were exhibited during Watches & Wonders - Geneva 2022.
“Doha Jewellery and Watches Exhibition and Watches & Wonders – Geneva are the only exhibitions where Rolex showcases its collections. We are really lucky to have them here in Doha. There is huge demand for most models of Rolex and from day one we see huge rush of Rolex lovers at our pavilion,” an official from Fifty One East said.
Rolex is presenting three new versions of the Oyster Perpetual Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the design comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the centre.
The new versions of the Datejust 31 are equipped with calibre 2236, a movement at the forefront of watchmaking technology, enabling them to display the hours, minutes, seconds and date. Like all Rolex watches, the Oyster Perpetual Datejust 31 carries the Superlative Chronometer certification, which ensures excellent performance on the wrist.
Rolex has also released the Oyster Perpetual Day-Date 40 in 950 platinum – easily recognisable thanks to its ice-blue dial – with a fluted bezel for the first time. A cornerstone of Rolex’s aesthetic heritage, this striking component, which is found only on some Classic models in the Oyster Perpetual collection and until now has only been made in 18 carat gold, now exists in the most prestigious metal available.
The Rolex collection of prestigious, high-precision timepieces shines the light of optimism and innovation on the watchmaking world. In its perpetual quest for excellence, Rolex constantly enhances the aesthetics and technologies of its emblematic timepieces. They are an invitation to push boundaries, to reach ever higher. With, as always, the same promise of outstanding quality thanks to the company’s complete, in-house mastery of watchmaking expertise.
