World Class brands at Fifty One East pavilion showcase exquisite jewellery pieces

The Fifty One East pavilion at Doha Jewellery and Watches Exhibition showcases several luxury brands with their latest range of jewellery and watches.
In addition to Rolex, CHANEL,TUDOR and Boucheron, the other world class brands at the pavilion include, Azza Fahmy, David Yurman, Falamank by Tarfa Itani, Genesia, Piero Milano L_ÂME, The Little Frog, and Yvan Tufenkjian among others.
In a series of collections inspired by nature and its life forms, Azza Fahmy reintroduces its most admired theme in preparation to launch its latest collection ‘Wonders of Nature Reimagined’. Composed of four artisanal chapters that fuse between Azza Fahmy’s classic style and a combination of eccentric gemstones, ‘Wonders of Nature Reimagined’ is both versatile and fun.
As for David Yurman’s signature motif, Cable, began as a bracelet that he created for his wife, Sybil. Inspired by the bronze rods he used for his direct-welded sculptures, David twisted individual strands of metal into a helix and embellished the end caps with colored gemstones.
One of the most iconic collections of the brand, DY Crossover Collection was first introduced in 1997. The collection explores the rhythmic weaving of lines to create form and movement. Other major collections of the brand are Pavéflex Collection and Lexington Collection
Falamank by Tarfa Itani matches its rich oriental heritage with traditional craftsmanship to produce unique and handmade pieces of fine contemporary jewellery. This jewellery design house produces collections and bespoke pieces that are worn by women throughout the world.
Genesia jewellery is designed and hand-made in Italy with the aim of celebrating the timeless beauty of pearls as a wonderful gift of nature. The rarest and most precious pearls, South Sea Pearls come from the Indian and Pacific Oceans, Australia, Indonesia, Philippines, Tahiti and the French Polynesian archipelago. They are cherished for their big size and unique colours, which can vary from white to deep black.
LAme, an in-house brand of Fifty One East, presents several novelty items such as Multicolor Gold Ring which is a ring in 18 ct yellow, white and rose gold, 7 g, paved with 61 round cut diamonds with a total weight of 0.53 ct.
Piero Milano presents high-quality design, the manual workmanship, the combination of the traditional methods with the newest technologies, and the selection of the finest materials, gold, precious and semi-precious stones, all adhering to the highest and strictest law compliance. The passion and dedication of the fopunder of the brand, Piero Milano helped build a solid business that the following generation enhanced by expanding and creating original collections of fine jewellery.
The Little Frog - Mother & Child Jewellery, founded in 2016 began operating in high-end baby and children's clothing. In 2021, a new entity was founded for mother & child jewellery. The Little Frog has always distinguished itself by a high level of creativity and innovation for babies' and children's clothing & jewellery. It is a very unique concept targeting gifts for mothers and children.
Yvan Tufenkjian, began in 1909 and his first collections and simple creations found their audience, thus marking the beginning of a marvellous adventure. Driven by his creative pursuit of excellence, Yvan Tufenkjian draws inspiration from the power of jewellery and the significant place it holds in people’s lives.