Extraordinary craftsmanship and creativity at DJWE

Extraordinary craftsmanship and creativity continue to attract a huge number of visitors to the 19th edition of Doha Jewellery and Watches Exhibition (DJWE), which concludes Saturday at the Doha Exhibition and Convention Centre.
The key event in Qatar’s annual social calendar is poised to become the biggest luxury show in the world.
From pearls, precious gemstones, and ornaments to high-end timepieces, DJWE offers lovers of luxury an array of exquisite pieces from more than 500 renowned brands.
“The previous DJWE was the first exhibition after the (Covid-19) pandemic period so everybody was very excited. During the current edition, many people are coming late, mostly after 7pm, and they try to concentrate and buy over the last two to three days,” Italian jeweller Filippo Picchiotti told Gulf Times.
Filippo is one of the sons of Giuseppe, founder of Picchiotti Fine Jewellery, a family-owned company and a major jeweller in Italy since 1967. He finds Qatar and the region, particularly with the staging of the annual DJWE, an important market for jewellery due to people’s interest and passion for fine and large pieces.
“The market here is excellent because there is a limited number of people with a great power of purchasing, they appreciate the quality, understand the product, and besides that, this show (DJWE) also attracts (nationals) from neighbouring countries like Saudi Arabia and Kuwait, so it is a very important show,” Filippo said.
The brand, located at the Alfardan pavilion, is showcasing one of its special items at the exhibition – a one-of-a-kind sapphire and diamond collection – which he said has a layout of a heart-shape sapphire of approximately 90 carats in total.
Besides, Filippo said the brand is also introducing a new collection that features pieces with a combination of colours and new in the market, receiving a good response since the first day of the exhibition.
“You don’t see of it too much around. Even if it is a colourful item, it is always in our very classic style so people appreciate this combination: between classic and also a little bit more artistic,” he noted. “These are statement pieces, something not for daily use.”
Qatari jewellery designer and Leila Issam Fine Jewellery founder Leila Abu Issa, who is also part of the Qatari Designers initiative this year, shares the same view as she cited the huge popularity of DJWE and the country as a luxury destination.
One of the most visited areas at the 33,000sqm venue is the Alfardan pavilion as it hosts local and several internationally renowned brands such as Noudar, Al Tawash, Tiffany & Co, Chopard, and Vacheron Constantin, among others.