Karwa deploys Iconic Limousine fleet

Mowasalat (Karwa) has unveiled the new Iconic Limousine fleet. In a tweet Saturday, the company said the latest addition to Qatar’s premium luxury transport fleet features the winning design from the Iconic Limousine design contest and tells the story of Qatar’s cultural heritage and its progressive future. In October last year, Maya Maasri Shaybane was declared the winner of the Iconic Limousine Design Concept competition, organised by Qatar Tourism (QT) in partnership with Mowasalat (Karwa). Her design is now displayed on the new fleet of limousines.With 450 submissions, the contest had captured the attention of the nation by involving them in creating the design for the fleet of iconic limousines, inspired by Qatar’s cultural heritage and touristic experiences.Qatar-based artists followed three distinctive themes for the Iconic Limousines’ design: Qatar’s culture and heritage, its progressive future, and its sustainability and eco-friendly vision. The qualifying designs were initially shortlisted by a panel at QT, followed by a public vote, and lastly, an evaluation by a jury of expert Qatari personalities, which selected the winning design.The design was unveiled at M7 in Msheireb in the presence of representatives from leading national organisations. While the jury voted Maya as the winner, Chamseddine Chakroun received the biggest number of public votes at over 6,500 votes. According to reports, the branded fleet of limousines -- as part of QT’s Service Excellence programme -- will be available for booking through the Karwa mobile application and customer service centre. The limousines will offer a unique and best-in-class service.The Iconic Limousine initiative adds another unique dimension to Qatar’s growing tourism offerings and is part of QT’s Service Excellence programme. QT had invited creatives across the nation to submit their representation of the country’s cultural identity to be showcased for its visitors through the Iconic Limousines, which are fully electric luxury vehicles for conscious and cultivated travellers.