As part of its commitment to reduce the volume of waste sent to the landfills, Al Meera Consumer Goods Company has collaborated with Seashore Recycling and Sustainability and launched the first dedicated electronic waste (e-waste) recycling station in celebration of this year’s Global Recycling Day.
The pilot project is in Al Meera Legtaifiya branch parking lot, with plans to expand the project to other branches across the country.
The project is part of Al Meera’s ongoing sustainability initiatives to ensure that its operations and services are environment-friendly in line with its efforts to translate the sustainability pillar of the Qatar National Vision 2030 into action.
The e-waste recycling initiative will help reduce the hazardous effects on the environment.
In celebration of Global Recycling Day, Al Meera also rewarded its members with five times the usual Meera Rewards points when recycling during the weekend via any of their reverse vending machines across 20 branches.
As a result, customers recycled 238,372 plastic bottles and aluminum cans and Al Meera has given away approximately QR24,000 worth of points.
Al Meera has initiated several campaigns to spread awareness of the best green practices and the importance of environmental sustainability in line with its Corporate Social Responsibility strategy.
These include promoting reusable bags and green checkout counters instead of single-use plastic bags, introduction of reverse vending machines to recycle plastic bottles and aluminum cans, paper recycling, beach clean-ups with universities and government entities, battery recycling initiative, and the award-winning campaign “The Truth Bottle” which raised awareness on excess water consumption.
The e-waste recycling station will accept all types of electronic waste, including but not limited to small and large appliances, computers and telecommunication equipment, and medical devices.
The material collected is sorted out and categorised into groups such as glass, metals, plastics, aluminum, gold and silver, and forwarded to markets for use as raw materials in manufacturing processes.
