Artificial intelligence (AI) and virtual reality (VR) are among the technologies that would play a key role in the digital transformation journey of small and medium-sized enterprises (SMEs) in Qatar, a PwC official has said.
Bassam Hajhamad, country senior partner at PwC Qatar, made the statement yesterday during an executive networking event where the consulting firm’s senior leaders and industry experts shared new digital technologies, discussed PwC’s strategy in Qatar, and outlined potential collaboration opportunities across investments.
The event, which reinforces PwC’s commitment to supporting local Qatari SMEs and the private sector, also focused on opportunities within Qatar based on PwC’s recent Qatar Economy Watch report and the recently launched CEO survey.
The event was highlighted by a tour of PwC’s Emtech lab where experts showcased cutting-edge technologies and solutions across AI and VR which support the digital transformation journey of local businesses and deliver sustained outcomes by combining the best talent with digital innovation.
Hajhamad said: “This event reinforces our commitment to the private sector and its critical role in driving Qatar’s economic growth. We are very excited about the future of Qatari SMEs and the unique opportunities to capitalise on, driven by NDS3 and beyond.”
