Devji Aurum invites exquisite gold jewellery lovers to its ‘Ruhi Week’

Devji Aurum, the renowned jewellery design brand from Bahrain, is poised to dazzle its customers in Qatar with an exquisite display of its timeless ‘Ruhi’ jewellery collection as part of its Ruhi Week.
Ruhi Week, organised in co-operation with Alfardan Boutique, kicked off at Doha Festival City and will run until March 31, and from April 1 to 5 at the Alfardan Boutique in Mall of Qatar.
Ruhi is derived from the Arabic word “Ruh” meaning “soul” and throughout the period of the exhibition, Devji Aurum customers will witness the soul-stirring creations of the Ruhi collection in 21-karat gold. This stunning collection is inspired by an innate passion for artisanship and is crafted using only the highest grade of gold, diamonds, and precious gems.
The Ruhi collection embodies a unique blend of innovation and heritage as it merges the past and the present, celebrating heritage and also revealing its rich essence through a renewed perspective. From exclusive limited-edition designs to statement pieces, Ruhi’s jewellery pieces will mesmerise with a distinctive flair. One can expect to see the legacy of timeless pieces through colours, tones, and textures that appeal to the tastes of the young at heart.
During the show, Devji Aurum will also be showcasing its latest collection of the magnificent and limited-edition Ruhi Pearl - Pyramids collection.
Crafted in its signature 21-karat gold, these delicate pieces are studded with the finest and most valued natural Bahraini pearls creating a unique pyramid design that highlights the skill and craftsmanship of its designers.
Mahesh Devji, managing director of Devji Aurum, said: “We are delighted to collaborate with Alfardan Jewellery in Qatar to showcase the Ruhi collection. We believe that as a brand we have been inspiring our customers generation after generation. We are proud to innovate and keep pace with the latest trends and continue to draw inspiration from our customers' aspirations and desires.”
Devji Aurum’s followers and customers have always been fascinated by the charm of this mesmerising collection, which elevates the heritage theme by celebrating it as a poetic, sensory experience through certain concepts: the sound of bells – whereby jewellery is associated with auditory pleasure; the sounds made by the ringing of dangling asharfis or gold coins enhance its beauty; the sense of touch – an exploration of the tactile beauty of jewellery, be it the beadwork, lace patterns, weave patterns or other textured details that bring out the beauty of the piece; and the overall sense of its aura, which revolves around being dazzled by the sheen and lustre of precious metal or stones that reflect the radiance of every Ruhi piece and making each one a treat for the senses.