Malabar Gold & Diamonds (MGD), the sixth largest jewellery retailer globally with over 320 showrooms across 11 countries, has signed Indian superstar Nandamuri Taraka Rama Rao Jr or NTR Jr as its newest brand ambassador, a statement said Tuesday.
NTR Jr will be featured in the upcoming consumer campaigns of MGD. A prolific actor and a pan-India mass superstar attracting global attention, NTR Jr reflects the core values of the group - trust, transparency and excellence with his affable and grounded persona, it was explained.
The second innings of NTR Jr as the brand’s ambassador will make MGD 30th anniversary even more glittering. Signing the superstar is in line with the group’s aim to further expand its customer base and build a stronger consumer-connect in Andhra Pradesh and Telangana region as well as across India and around the world.
Speaking about the association, NTR Jr, said: “I am happy to be associated once again with Malabar Gold & Diamonds. Apart from being one of the most trusted jewellery brands, they are actively showcasing Indian designs, art & culture at the global stage. Their customer-centric promises and ESG initiatives have established their leadership in the industry. I see great synergy between the values I believe in and what the brand stands for.”
M P Ahammed, chairman, Malabar Group said: “We are excited to renew our time-tested association with NTR Jr. He has emerged as a one of the widely admired movie stars in India across regions. His outstanding filmography underlines his command over the crafts of acting. He is an actor par excellence, and his impressive personality will further elevate our brand proposition. We had an amazing association in the past with NTR Jr and the revival of the relation will help accelerate the acceptance of the brand globally in our ambition to be the No. 1 global jewellery retailer.
"As we celebrate our 30th anniversary this year, we would like to reaffirm our commitment to offering our valued customers excellence in transparency, jewellery variety and craftsmanship along with world-class jewellery shopping experience”.
With more than 25 exclusive brands and collections in gold, diamond, and precious gems, MGD presents designs curated from 20 countries, catering to the diverse tastes and preferences of their vast, multicultural customer base, the statement added.
