Qatar Toy Festival captivates families, draws children away from electronic devices

The Qatar Toy Festival shines as a beacon of hope dedicated to safeguarding the well-being of children by encouraging interactive play and reducing their dependence on electronic devices, it is learnt.
“One of the main things in this festival is it helps children because these days they are stuck in their digital devices or tablets. Here, they can run and go and be active,” Ahmad Weiss, spokesperson for Spacetoon TV, told reporters.
He said this unique festival seeks to strike a balance between digital indulgence and wholesome playtime with its wide range of captivating activities and engaging games.
Weiss noted that the event, which opened on July 13 and will run until August 5 at the Doha Exhibition and Convention Centre, aims to bring families together, enabling parents to enjoy quality time with their children in a space filled with joy, laughter, and excitement, particularly during the summer.
Under the banner of Qatar Tourism’s “Feel Summer in Qatar” campaign, he added that the festival provides an unforgettable experience and an opportunity for young attendees to develop their skills and engage in physical and imaginative play.
More than 25 renowned toy brands, including beloved characters such as Barbie, Blippi, Bluey, Cocomelon, Disney, Marvel, Fortnite, and Transformers, are showcased at the event.
The Disney Princess booth and the life-sized Monopoly board game have become crowd favourites, with children eagerly participating and enjoying every moment.
The festival’s interactive atmosphere reached new heights with the Adnan family's premiere live on stage recently, fascinating the crowd and adding to the excitement. Roaming performances featuring jugglers, stilt walkers and beating drums, added an enchanting touch to the event.
Filipino expatriate Mica S, who was with her two children at the festival, lauded the staging of the festival in Doha saying it underlines the importance of play in children's lives.
“I was happy to bring my kids here because it keeps them away from these mobile phones and other electronic devices, and the different activities here can help develop essential skills such as problem-solving, creativity and social interaction,” she said, adding that her daughters are enjoying all the activities, games and attractions at the event.
According to the organisers, entry tickets to the festival have been completely sold out every day since its launch due to the overwhelming demand.
The Qatar Toy Festival, organisers noted, offers an opportunity for parents and children in the region to fully embrace this delightful celebration of play and imagination. The event emphasises the pivotal role of traditional toys and games in moulding healthier, happier and well-rounded individuals.