Expo 2023 offers growth prospects for plant nurseries

The upcoming Expo 2023 Doha promises to be a golden opportunity for plant nurseries in Qatar to flourish and capitalise on various aspects of the event, it is learnt.
Speaking to Gulf Times, an official of a leading plant nursery in Qatar said the upcoming major horticultural event will allow them to promote and showcase their products and services on an international platform.
“Aside from having an excellent exposure, I think this is also a chance for local companies to demonstrate the technology they use in this kind of environment such as hydroponics, aquaponics, and indoor green solutions, among other things,” he said.
He added that a global event like Expo 2023 Doha will allow them to network and establish new business relationships, meeting potential partners, clients, suppliers, and investors.
Themed “Green Desert, Better Environment,” the Expo 2023 Doha is set to take place at Al Bidda Park covering 1.7mn sqm and offering visitors a picturesque view of gardens, landscapes, and other green spaces. It encourages the global community to seek out and embrace creative solutions for mitigating desertification.
The event 2023 presents an extensive 179-day programme, starting on October 2 and running until March 28, 2024, with delegates from more than 80 countries participating. It will host a series of talks, conferences, and art activities, among others, and is expected to attract around 3mn visitors, according to the organisers.
A manager of another plant nursery and landscaping company echoed a similar view, expressing optimism that this upcoming expo will not only help boost their sales but also raise awareness on the importance of horticulture, especially in an arid climate like Qatar and the region.
“We hope to see demand surge for different kinds of plants that we offer and landscaping services, knowing that the event will run during the cold months, which is a peak season.
“I think it will also serve as a good avenue to educate the public why planting trees and creating green spaces help protect the environment and improve air quality, plus its therapeutic benefits on us and animals. What follows is that we also benefit financially as a business entity,” he said, adding that he hopes to learn from the seminars and other activities during the six-month event.
Since the sweltering temperatures often pose challenges for many businesses in Doha, including plant nurseries, farms, and landscaping companies, he described the timing of the Expo 2023 Doha as ideal and would attract a large number of visitors.
During this period of reduced demand for landscaping services and outdoor green spaces, it is learnt that nurseries typically shift their focus toward indoor plant installations, creating a rejuvenating atmosphere within residences, offices, and commercial establishments. Furthermore, they play a leading role in promoting sustainable landscaping practices.