Her extensive experience in marketing and branding was instrumental in the appointment to the leadership role.
Beginning her journey at the QFC in August 2014 as a marketing intern, she officially joined the QFC in March 2016 as a developer and swiftly transitioned into the role of branding executive.
In 2020, she was appointed head of Branding and Advertising. In this role, al-Fuhaid demonstrated dedication and acumen in effectively co-ordinating the development and execution of marketing strategies, ensuring that the QFC's brand identity resonated across diverse platforms.
As the marketing manager, she will spearhead the implementation and execution of strategic marketing plans and oversee website optimisation, advertising campaigns and branding initiatives in alignment with the QFC's brand identity and overarching strategy.
"Aisha Abdulaziz al-Fuhaid has been a driving force within the marketing and corporate communications team, infusing her exceptional talent and leadership to ensure that the QFC's voice and values are articulated across all marketing initiatives and relayed strongly to our valued stakeholders," said Yousuf Mohamed al-Jaida, chief executive officer, QFC Authority.
Al-Fuhaid holds a Bachelor of Business Administration in Finance and a Bachelor of Business Administration in Marketing from the American University of Kuwait. She is an active member of the local business scene and has been honoured to serve as a member of the permanent committee of the Qatar Economic Forum (QEF) powered by Bloomberg.
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