Lusail International Circuit (LIC) has announced a series of activations to be held in popular shopping locations across Qatar and Saudi Arabia for children and adults in preparation for the upcoming Formula 1 Qatar Airways Qatar Grand Prix 2023.
Fans can enjoy immersive activities at Mall of Qatar, Villaggio, Doha Festival City, and Place Vendome. The roadshow will give fans a chance to take part in exciting activities around Formula 1 and learn more about the popular motorsport.
The roadshow schedule in Qatar is as follows: Villaggio: until 4 September, Place Vendôme: 7 - 11 September, Doha Festival City: 14 -18 September and Mall of Qatar: 21 September - 02 October.
The following is the roadshow schedule in Saudi Arabia: Kingdom Center in Riyadh: 31 August - 03 September, Nakheel Mall in Dammam: 07 - 11 September, Dhahran Mall in Dammam: 14 - 17 September.
Activities at these locations will include: A Formula 1 car replica that visitors can view and capture memorable photographs with. The replica will be installed at all locations except Villaggio and Saudi Arabia; Hall of Fame with interactive displays enabling visitors to learn about their favorite Formula 1 drivers, the upcoming race in Qatar and discover interesting facts about Lusail International Circuit; A virtual reality challenge that will simulate a pit box. Participants will compete against record times and experience the thrill of being in a pit crew. Through augmented reality, visitors can also visualise a Formula 1 car and take a picture with it by scanning a QR code available at the activation; Thrilling Formula 1 simulators will feature high technology gear and immerse visitors in the race excitement - the simulator will only be available at locations in Qatar.
Other activities are: Live colouring station for visitors to virtually customise a Formula 1 car which they can watch race through the track in 3D; An engaging activity called “Strike a Pose” where fans can try out a new filter featuring Formula 1 drivers and participate in a social media competition for a chance to win F1 race ticket; Visitors can put their skills to the test with a specially designed Formula 1 QatarGP TikTok filter and participate in a challenge.
An information desk to answer questions about ticketing and hospitality packages will also be available at every venue. The roadshow will give visitors a peek into the world of Formula 1 and what they can expect from the Qatar Grand Prix set to take place from 6th to 8th October this year at Lusail International Circuit.