Qatar Airways’ inflight entertainment debuts new theme song by Dana Alfardan

The official composer of Qatar Airways Group, Dana Alfardan, brings a new onboard theme song ‘The Ascent’, marking new beginnings and adventurous journeys at a post-World Cup era with the award-winning airline, a statement said.
The new song is now available with Oryx One Inflight Entertainment on Qatar Airways flights. 'The Ascent', performed by the Qatar Philharmonic Orchestra members, is available on all streaming platforms from Sunday, September 10).
In 2016, Qatar Airways Oryx One Inflight Entertainment had partnered with Dana Alfardan to create the onboard theme music. 'The Ascent' marks the trilogy of two previous onboard theme songs, 'The Awakening' and 'The Dawn'.
Composed of musical instruments such as the piano, violin, viola and cello, Dana's work introduces a fresh blend of Arabic allure masked in classical music. She has achieved this by frequently including the Ney (Arabic wind instrument) and the Rababa (Arabic bowed string instrument), creating legendary musical pieces.
Qatar Airways Group CEO, HE Akbar al-Baker, said: "Music is a universal language, and at Qatar Airways we have chosen a theme song that uplifts the passengers and transcends them to a wonderful destination. I am proud of Dana Alfardan, not only is she showcasing our Qatari culture through sophisticated art, but her onboard music has also become synonymous with Qatar Airways' brand identity. It is now directly associated with travel, culture, and luxury. It brings me great pleasure to welcome passengers onboard with the rhythms of Dana's new symphony."
The official composer of Qatar Airways Group, Dana Alfardan, said: "On the 10th September 2023, we are releasing an EP titled 'Trilogy of the Ascent' where my compositions for Qatar Airways will be available in all major streaming platforms. The first track is 'The Awakening' followed by 'The Dawn' and 'The Ascent', the last one is the upcoming boarding music of the Qatar Airways.
"The trilogy captures the evolution in our shared human experience over the last six years. Setting itself within the DNA of Qatar Airways, it reflects the spirit that seeks to take flight and constantly ascend to higher fields of knowledge. As a composer, I really want to capture the sounds from my country and explore the nuances of different Arabic instruments, rhythmic patterns, and flourishes.
"The idea is to preserve the authenticity of one style of sound and build it into another in a way that fits without one having to accommodate the other by deconstructing itself."
Dana has played at the iconic Theatre Royal Haymarket in London bringing a Qatari composer's work to a UK audience for the first time. She has also delved into musical theatre, composing the music for "Broken Wings" and "Rumi: The Musical". "Broken Wings" was the first Middle Eastern musical that arrived in the West End, and it has been performed in various theatres around the globe. "Rumi: The Musical" premiered at London Coliseum to a full house and in Qatar during the FIFA World Cup Qatar 2022.
Qatar Airways Oryx One Inflight Entertainment features more than 7,000 entertainment options that allow passengers to watch the latest blockbusters and TV programmes. The award-winning system also features more than 2,000 musical entertainment choices, featuring artists such as Dana Alfardan.