Immersive, interactive activities at GIMS Qatar

Immersive and engaging activities at the Geneva International Motor Show (GIMS) Qatar 2023 continue to attract a large number of residents and tourists.
From simulation races (sim racing) to virtual reality (VR) games, as well as artistic endeavours, the event provides a unique automotive experience for enthusiasts of different age groups, in addition to showcasing the latest innovations and technology in the industry.
The GIMS Qatar 2023, running until October 14 at the Doha Exhibition and Convention Centre (DECC), is hosting 31 renowned automotive brands, including Toyota, Lexus, Porsche, Volkswagen, Lamborghini, BMW, KIA, Audi, McLaren, Mercedes-Benz, Vinfast, and Chery.
A live art demonstration allows local talents to showcase their works at an international event.
Another attraction at the exhibition – apart from the Classics Gallery and a wide range of race cars – includes two electric Volkswagen ID Buzz cars used for the 34-day Tour d'Excellence expedition, which started in Geneva on August 28 and reached Doha on September 30, covering nearly 8,000km, crossing 12 countries and two seas.
A race car prototype displayed in one of the booths serves as a “freedom wall” for visitors, allowing them to sign their names or leave a message about the event.
Besides the activities at the 10,000sq m space at the DECC, Qatar Tourism (QT) earlier announced that a special “Parade of Excellence” will take place Thursday at 7pm, featuring up to 100 dream cars and unique models touring along Lusail Boulevard’s 1.3km iconic strip.
As part of the inaugural GIMS Qatar, which marks the first time the event is being held outside of Switzerland, an “Urban Playground” will be set in motion at Lusail Boulevard from October 12-14.
Between 5pm-10pm each day, an exciting programme of events will unfold, featuring a dynamic lineup of music artists, DJs, and talks at a designated centre stage near the Lusail Plaza Towers.
According to the QT, the “Auto-Life Village” will offer visitors an immersive experience complete with culinary delights, retail shops, and enjoyable activities for the entire family this coming weekend.
These include a pit crew challenge, a car doodle experience, and a bike circuit game.