The 21st edition of the Doha Jewellery & Watches Exhibition (DJWE) was opened on Thursday by HE the Prime Minister and Minister of Foreign Affairs Sheikh Mohammed bin Abdulrahman bin Jassim al-Thani at the Doha Exhibition and Convention Centre (DECC), where it will run until February 5. As many as 500 brands from 32 countries are participating in the DJWE 2025, organised by Qatar Tourism and brought by Visit Qatar. Present at the inauguration were Qatar Tourism and Visit Qatar chairman HE Saad bin Ali al-Kharji, Visit Qatar chief executive (engineer) Abdulaziz Ali al-Mawlawi, as well as various ministers, ambassadors, and other dignitaries. HE al-Kharji said that the the DJWE is a “prime example” of Qatar’s ability to host world-class events that captivate global audiences, showcasing the country’s growing status as a leading MICE (meetings, incentives, conferences and exhibitions) destination in the region. “This year’s exhibition brings together the world’s most esteemed brands and designers, highlighting the artistry and innovation that define the industry,” he added. “We are proud to always be among the first financial institutions to support local brands and provide encouraging incentives to Qatari entrepreneurs in all sectors and be a part of their success story,” said QNB Group chief executive Abdulla Mubarak al-Khalifa. “Being the Platinum Sponsor of this prestigious event confirms the values of the QNB brand focused on bringing the culture of excellence and success to our business.” The week-long exhibition will feature exquisite collections, statement pieces, and innovative designs from over 500 brands, including Alfardan Jewellery, Al Majed Jewellery, Ali Bin Ali Luxury, Amiri Gems, Fifty-One East, Al Muftah Jewellery, Blue Salon, Bulgari, and Arts and Gems. In addition, the DJWE 2025 will host a diverse range of international brands and established Qatari designers, such as Ghand Jewellery, Kaltham's Pavilion, M Royal Collection, Al Ghla Jewellery, and emerging Qatari designers Alya Jewellery and the One & Only Jewellery, continuing its tradition of blending heritage with innovation. The exhibition will also see the return of the Qatari, Turkish, and Indian pavilions, each highlighting unique craftsmanship. Ali Hussain Alfardan, the vice-chairman of Alfardan Group and president of Alfardan Jewellery, said: “In a historic first, this year's exhibition marks a significant milestone as several prestigious brands, including Vacheron Constantin, Chopard, and other renowned jewellers, have chosen to showcase their collections at the Doha Jewellery & Watches Exhibition before their appearance at the Geneva International Gem and Jewellery Show.” “It is a privilege to have contributed to designing a limited edition watch for Vacheron Constantin to celebrate their 270th anniversary, adding a personal touch to this remarkable milestone,” he said. “Each year, the DJWE attracts a distinguished audience of collectors, connoisseurs, and clients from Qatar and around the world, reflecting the nation’s growing influence as a global hotspot for luxury,” said Fifty One East chairman and managing director Bader al-Darwish. “At Fifty-One East, we take pride in carefully selecting some of the rarest pieces and latest novelties from the brands we represent, ensuring they meet the grandeur and prestige of this remarkable event.” “We thank the organisers for their dedication to creating such a remarkable platform,” he said. “We invite all visitors to explore our pavilion and discover novelties from the world’s most esteemed brands, promising a journey of exquisite wonders.” “Almuftah Jewellery, established in 1984, is proud to unveil an exquisite selection of jewellery and watches from prestigious global brands at the DJWE 2025,” said Almuftah Jewellery deputy chairman Abdullah Almuftah. “This year’s showcase highlights the latest trends from international brands alongside classic designs,” he said. “From stunning bridal sets to versatile, everyday jewellery, we bring you collections that resonate with sophistication and individuality.” “This year, Bvlgari has the privilege of presenting the exclusive Monete necklace in Qatar for the very first time – a masterpiece that embodies our devotion to timeless craftsmanship and celebrates the profound connection between heritage and creativity,” said Bulgari Middle East, Africa & India managing director Stephane Larher. “This extraordinary creation continues to nourish the dialogue between Rome and the region, a bond that lies at the heart of Bvlgari Maison’s story.” One of the DJWE’s main collaborations is with Education Above All (EAA), an initiative founded by Her Highness Sheikha Moza bint Nasser, chairperson of Qatar Foundation. This year, the EAA Foundation is partnering with Amrapali, a renowned jewellery house, launching an exclusive new jewellery collection entitled “Horizons of Heritage”. The collection draws inspiration from blending the architectural heritage of the jewelled horizons with the traditional Indian craftsmanship for which Amrapali is renowned. On behalf of the EAA, Fatima al-Nameh said: “At Education Above All Foundation, we are committed to transforming lives through quality education. Our efforts have supported more than 22mn children and youth globally, empowering them to overcome barriers and unlock their potential.” The DJWE timings are from 12 noon to 10pm (Saturday to Wednesday), 2pm-10pm on Thursdays, and 3pm-10pm on Fridays. Visitors can also enjoy food and beverage (F&B) options inside the exhibition and outside at the concourse area. For registration, visit https://app.micetribe.com/register/workspaces/qbec/events/djwe25/forms/vis?focus=false For more information on the DJWE 2025, visit www.djwe.com