Alfardan Premier Motors (APM) Co., the official retailer of Jaguar Land Rover (JLR) in Qatar, has continued its expansion with the opening of a new JLR facility at Jery Al Samur offering Sales, Service, Spare Parts, and the addition of a body shop and a training centre.
The facility within the new Alfardan Automotive Complex and located only 12 minutes away from Doha Festival City, falls inline with the demand of sales of JLR vehicles and to cater for its after sales services, a statement explained Sunday.
The modern facility has been built to the new JLR global ARCH standard, designed to provide a bright and welcoming atmosphere to clients. It can accommodate the expanded line-up from both brands, as well as future additions to their extensive range.
Clients can expect striking architecture and a stunning interior design concept from the Jery Al Samur facility – a reflection of the supreme design applied to every vehicle under the facility’s roof. Those looking for vehicle customisation services will find a high-end Personalisation Studio within the sales area. Completing the experience for JLR’s discerning clients, the facility provides drop-off services and online service booking.
Omar Hussain Alfardan, president & CEO of Alfardan Group remarked on the significant occasion by saying: “This new and high-tech facility reiterates our commitment first and foremost to our clients, and to the Jaguar and Land Rover brand. Alfardan Premier Motors is committed to bringing an exclusive experience to not only our clients, but to our employees as well, and are confident that this groundbreaking facility will maintain and enhance our exceptional standards.”
A team of highly certified experts from APM are always available to receive clients vehicles for inspection and repairs at Jery Al Samur. The high-tech facility provides clients with the latest in vehicle repairing techniques and services, allowing the in-house team of specialists to better support the brands’ loyal client base. The skilled team of professionals is also adept in aluminium structural repairs and has the know-how to take on any repair or customisation job efficiently.
The new facility features a unique Training Centre. Investing in human resources tops APM corporate agenda since it is the reason for its outstanding track record. With regular training, each team member is equipped to uphold the exceptional standards motorists expect from APM and the JLR brands.
“The growth of our iconic brands with the same rigorous quality standards and delivery applied in Qatar through Alfardan Premier Motors is a partnership we are proud of. Today is yet another special occasion as we launch this outstanding new Jaguar Land Rover brand facility in the country,” stated Bruce Robertson, managing director at JLR Mena. “This is testament to our partner’s passionate team and relentless commitment to the best client experience, trust and satisfaction.”
The facility has been developed in accordance to JLR’s recently unveiled new corporate identity, as part of their move to a House of Brands organisation. The new brand identity aspires to remove ambiguity and bring to the fore the unique DNA of each of JLR’s brands - Range Rover, Defender, Discovery and Jaguar – as well as accelerate the delivery of the company’s vision to be Proud Creators of Modern Luxury.
The showroom will be home to an all-new and flagship JLR models, including Jaguar XF, XE, F-PACE, E-PACE, F-TYPE and I-PACE. Under the Land Rover line-up, will be featured the Range Rover, Range Rover Sport, Range Rover Velar, Range Rover Evoque, Land Rover Defender, Land Rover Discovery and Land Rover Discovery Sport. The facility also includes Approved Pre-Owned vehicles from Jaguar and Land Rover that meet the high-quality standards and maintenance that represent the everlasting legacy of the brands.
Clients can also enjoy a shaded parking area including parking and entrance assistance for people with disabilities. Along with a wide range of accessories displayed, the facility also includes a relaxing lounge area for clients that invites them into the APM community through a complete experience. Clients can also choose from many JLR premium lifestyle branded goods and merchandise with the same attention to detail applied when building the JLR range of vehicles. When receiving the vehicle, the facility has dedicated private bays for the vehicle handover, creating a holistic end to the purchasing experience.
The modern and well-equipped facility will fully address all the requirements of the demanding and esteemed clientele, while maintaining the best practices in the industry and delivering the highest possible levels of client care, the statement added.
