20th DJWE to feature 500 plus brands

Indian and Turkish pavilions, along with 10 exhibitors under the Qatari Designers pavilion, will have a significant presence at the 20th Doha Jewellery and Watches Exhibition (DJWE) this year, it was announced Tuesday.
The latest edition of DJWE, scheduled to take place from February 5 to 11 at a 30,000sqm space at the Doha Exhibition and Convention Centre, will bring together more than 500 brands from 10 countries around the world.
At a press conference at Raffles Doha, Qatar Tourism (QT) noted that the new additions to the lineup include Key Gems, AlMajid Home, Renee Jewels, Naylah Jewelry, Kooheji Jewellery, and Hessa Jewels.
The spotlight remains on the “Big 8” for this year's exhibition: Alfardan Jewellery, Al Majed Jewellery, Ali Bin Ali Luxury, Amiri Gems, Fifty One East, Al Muftah Jewellery, Blue Salon, and Bulgari.
DJWE 2024 will showcase exclusive pieces, such as Tiffany & Co's 2024 Bird on a Pearl and the bespoke ‘High Jewellery’ necklace from Bulgari. AlMajed Jewellery and Blue Salon will introduce new jewellery brands, along with a fresh collection of ‘Qatar Limited Edition’ watches.
According to QT, Phillips, a prominent global platform for trading 20th and 21st-century art and design, will participate in this year's DJWE. Phillips, in association with Bacs & Russo, holds the world record for the most successful watch auctions.
A consistent presence at DJWE, Education Above All, has confirmed its return this year with collaborations with Brazilian jeweller and designer Silvia Furmanovich, and Qatari designers.
Citing the importance of DJWE in attracting a large number of international visitors, QT chairman HE Saad bin Ali al-Kharji said: “The release of the Qatar National Vision 2024-2030 identified tourism as a major sector within the economic diversification clusters entrusted with contributing to achieving sustainable economic growth.
“Over the past years, Qatar has been able to strengthen its position as a premier tourist destination, working on designing tourism assets, maintaining the excellence of services, providing new tourism services, and designing unique experiences for visitors”.
He thanked DJWE partners, including QNB as the official sponsor in this year’s exhibition, who he described as “the reason behind its development and success over the last years.’’
QNB Group chief business officer Yousef Mahmoud al-Neama said: “Our prestigious role as the official sponsor of the 2024 DJWE marks a significant milestone in our commitment to supporting local and international events within the dynamic landscape of the tourism sector.
“It also affirms the long-term sponsorship we value having with QT. The DJWE serves as a unique platform, bringing together creativity, craftsmanship, and innovation, elements that resonate deeply with our core values at QNB”.
The unveiling of DJWE’s 20th edition branding coincided with the introduction of the “Jewellery Connoisseurs” campaign, which was showcased at the press conference. It features renowned model and Russian television personality Irina Shayk, along with former professional footballer and current sports broadcaster Thierry Henry. It was accompanied by an extraordinary original score composed by Qatari composer Dana Alfardan.