Fifty One East in limelight at DJWE 2024

Fifty One East, is attracting large number of visitors both from Qatar and other countries at its pavilion in the ongoing Doha Jewellery & Watches Exhibition (DJWE) 2024, at the Doha Exhibition & Convention Centre.
While the exhibition commemorates its 20th edition, Fifty One East, Qatar’s 'leading department store is celebrating its 75th anniversary reflecting on a legacy rooted in excellence that has cultivated enduring relationships built on mutual trust and respect with esteemed brands'.
The signature retailer houses in its pavilion some of the leading world-renowned luxury brands such as Rolex, Chane, Boucheron, and Tudor among others and they are presenting their novelties in dedicated wings of the pavilion. The retailer has ensured that the visitors will be able to embark on a journey of timeless elegance and indulge in the allure of brands.
Other trendy labels in the pavilion include global brands such as Annamaria Cammilli, Azza Fahmy, David Yurman, Falamank by Tarfa Itani, Genesia, J by JOELLE, L’Âme – a brand by Fifty One East, The Little Frog, WOLF and Yvan Tufenkjian.
Bader al-Darwish, chairman and managing director of Fifty One East said, "The 20th edition of the Doha Jewellery & Watches Exhibition signifies not just an event but a journey of evolution. We take immense pride in being part of this extraordinary exhibition from its inception. 2024 stands as a testament to 75 years of Fifty One East's unwavering commitment to setting the bar for luxury retail in Qatar. Rooted in heritage, the store's legacy mirrors the essence of timeless elegance, evolving through more than seven decades of sophistication.”
“A heartfelt thank you to the organisers of DJWE for their meticulous efforts in curating an event that transcends boundaries, celebrating the global language of luxury and craftsmanship. We invite our dear clients to explore our pavilion which has been a hallmark of sophistication and a true reflection of the refined taste synonymous with Fifty One East and the brands we proudly represent,” he added.
Situated at the centre of the exhibition, The Fifty One East pavilion stands as a beacon of impeccable taste, offering a fusion of incomparable luxury, personalised hospitality, and exceptional service. The event is expected to host large number of visitors from over 175 countries, presenting an opportunity to mingle with other jewellery aficionados, top designers, and a who’s-who of internationally renowned acting stars.
DJWE 2024 runs from February 5 to 11 and is the regions’ premier watches and jewellery show that displays the most sought after luxury brands from around the world.