Annamaria Cammilli in Doha debut with Fifty One East at DJWE

Fifty One East has introduced the latest addition to its portfolio, Annamaria Cammilli, at the Doha Jewellery and Watches Exhibition (DJWE) 2024, which concludes Sunday at the Doha Exhibition and Convention Centre.
With more than 40 years of expertise, the brand is a leader in jewellery making, embodying 100% Made in Italy production and exclusive designs. Rooted in goldsmith specialisation and inspired by Florence's artistry, Cammilli's identity thrives on unconditional excellence.
Notably, Cammilli's jewels feature a unique finish, "Aetherna," blending shiny and silky effects for lasting depth. The Maison offers eight sophisticated shades of 18-carat gold, contributing to the worldwide acclaim of its creations. Sculptural forms define collections like Couture, Dune, and Firenze, showcasing Cammilli's recognisable, three-dimensional aesthetic.
Cammilli's jewels stand out on the international scene for their strong artistic component, recognisable in the original design and unmistakable sculptural appearance of the volumes. A three-dimensionality emphasised by the special velvety finish of the gold surfaces Aetherna, giving life to unprecedented plays of light and shadow on the Maison's 8 sophisticated shades of gold.
The expert hands of Cammilli's designers mold unprecedented shapes in wax, generating true miniature sculptures: this is the secret of the extraordinary three-dimensionality of Cammilli jewelry, of volumes that convey the illusion of constant movement.
The first shape carved in wax is subsequently replicated through lost wax casting, which allows the sinuous shapes resulting from the hands of the creative team to be enhanced and imprinted in gold. In this process, sculptural skills, decades of experience, creative flair and meticulous attention to detail come together to create ever new and unexpected forms, the direct result of an artistic talent that cannot be reproduced or imitated.
The three-dimensionality of the shapes is enhanced by the alternation between the polished surfaces and the special velvety finish of gold that gives the jewels an original and recognisable aesthetic impact. Aetherna is the exclusive gold finishing method that has always distinguished Cammilli's jewels: a secret recipe handed down over time, resulting in a silky appearance that remains unchanged over time.
There are Cammilli's famous eight colours of gold. An expedient to expand the creative possibilities by playing with different shades, and at the same time allowing each woman to choose the nuance that best suits her personality and skin tone. The colors available are sophisticated and different from each other: eight unique shades, ranging from the timeless Yellow Sunrise to the unusual Black Lava.