Fifty One East, Qatar’s favourite department store, announced its renewed role as the sponsor for two illustrious international tennis tournaments, the Qatar TotalEnergies Open and the Qatar ExxonMobil Open, in partnership with Fnac Qatar. Over the next three years, these two entities will imbue the tournaments with a unique blend of style and culture, enhancing the overall experience for attendees.
Both events hold significant stature within the International Tennis Federation’s world championships, showcasing an array of top-tier male and female players from around the globe.
This sponsorship, extending from 2024 to 2026, underscores Fifty One East’s and Fnac Qatar’s shared commitment to supporting premier global tournaments. Building on their past collaborations, this partnership reaffirms their enduring dedication to Qatar’s sports landscape.
Bader al-Darwish, Chairman and Managing Director of Fifty One East, expressed: “We are honoured to once again champion and sponsor two of Qatar’s most prestigious international sports tournaments, contributing to the success of these esteemed competitions and uniting a distinguished cohort of the world’s foremost professional players. Our sponsorship of these events underscores our enduring partnership and robust rapport with the Qatar Tennis Federation (QTF), while actively fostering the triumph of international tournaments hosted in our beloved country.”
“We extend our heartfelt gratitude to the QTF for their invaluable efforts in organising these tournaments, eagerly anticipating accomplishments that mirror Qatar’s esteemed global standing,” he added.
Nasser al-Khelaifi, President of the Qatar Tennis Federation, commented: “The Qatar Tennis Federation is proud to partner with Fifty One East as the sponsor of both the Qatar TotalEnergies Open and the Qatar ExxonMobil Open. As a sport-loving company, Fifty One East has over the years endeared itself to all tennis lovers, not only in Qatar but throughout the entire region. In the world of tennis, sponsorship is not just a banner on the court; it’s the ace that serves empowerment, the volley that fosters dreams, and the match point that propels the spirit of competition to new heights. We believe this collaboration will further enrich the tournaments’ experience for all participants and take our sports to greater heights.”
The WTA TotalEnergies Qatar Open was held from February 11 to 17, with ATP Qatar ExxonMobil Open currently being held at the Khalifa International Tennis and Squash Complex. As part of the sponsorship, Fifty One East and Fnac Qatar will offer a range of giveaways to the audience throughout both tournaments, including shopping vouchers. Furthermore, Fnac Qatar will transform the Public Village into a musical oasis with the Fnac Music Lounge, showcasing Yamaha instruments and exclusive deals for attendees. Meanwhile, Toysaloona and Decode, representing Fifty One East, will showcase the latest toys and streetwear, respectively.
Fifty One East said it remains steadfast in its commitment to fostering community engagement and showcasing local talent, aligning seamlessly with the ethos of these esteemed tournaments. As Qatar’s premier department store, it epitomises luxury living and serves as a hub for fashion enthusiasts and connoisseurs, offering an exquisite selection of high-end products.
