Business
Mannai’s pioneering partnership with BYD set to drive Qatar’s EV future
February 24, 2024 | 08:28 PM
Mannai Automotive has announced a partnership with BYD, a global leader in new energy solutions.This collaboration is expected to bring about a significant change in Qatar’s automotive industry through eco-friendly and technologically advanced electric vehicles (EVs) for the market’s discerning consumers.BYD is a "comprehensive” solution provider in the new energy sector, blending cutting-edge technology with sustainable practices. The brand has firmly established itself as a leader in world-class electric vehicles (EVs), marked by significant milestones, including the recent production of its 6mn new energy vehicles.BYD has maintained its position as the global leader in new energy vehicle sales for the second consecutive year, achieving remarkable sales of over 3mn vehicles last year, representing a substantial increase of 61.9% compared to 2022.These figures not only underscore BYD’s dominance in the EV market but also highlight its commitment to leading the global change towards a greener automotive future.The distributorship agreement was officially signed by AD Huang, general manager, BYD Middle East and Africa, and Rajesh Krishnan, group general manager, Mannai Automotive, marking a new era of sustainable transportation solutions for Qatar.The meeting of two of the most forward-thinking companies in the automotive world also featured a presentation by Adam Peng, regional sales director, BYD GCC and Levant Region, who discussed BYD’s unique and innovative approach to design.BYD offers an extensive range of electric vehicles, catering to various consumer needs and preferences. Their product lineup includes the stylish and performance-oriented BYD SEAL, the versatile and family-friendly BYD ATTO 3 and the luxurious and sophisticated BYD HAN.The new range also includes plug-in hybrid vehicles (PHEV) which will include the BYD SONG, which offers a sleek design and spacious interior, and the BYD QIN, the perfect balance between power and energy efficiency.Each model in BYD’s lineup is designed to offer an exceptional blend of performance, comfort, and environmental sustainability.Huang emphasised the significance of the collaboration and said, "BYD is at the forefront of the electric vehicle revolution, and our alliance with Mannai is a testament to our shared vision of a greener future. With Mannai’s in-depth market insight and our world-leading innovative technology, we are poised to profoundly transform Qatar’s automotive sector.”Krishnan highlighted the alignment of Mannai’s customer-focused ethos with BYD’s pioneering spirit: "Mannai’s commitment to delivering exceptional customer experiences finds a perfect partner in BYD’s premium, reliable, and cutting-edge electric vehicles. This collaboration is more than just a business agreement; it is about shaping Qatar’s greener future in line with Qatar National Vision 2030.Sahar Jamil, brand manager, Mannai, elaborated on the unique attributes of BYD’s impressive lineup, set to launch in Qatar: "The introduction of the BYD Seal, ATTO 3, HAN, QIN Plus Dm-I, and SONG will redefine standards in our nation’s electric vehicle segment. A marvel of engineering, combining aesthetic appeal with performance, these next-generation EVs are the epitome of luxury and efficiency. They symbolize Mannai’s commitment to bringing innovative and premium new vehicle brands to Qatar.”At the heart of BYD’s innovation is its pioneering ‘Blade Battery Technology’, a hallmark of the company’s commitment to creating truly outstanding electric vehicles. This revolutionary technology outperforms traditional lithium-ion and lithium-iron phosphate batteries in safety tests, maintaining chemical stability and low temperatures even under extreme conditions.The Blade Battery’s compact, efficient design increases space utilisation rate by over 50%, further enhancing its superiority on multiple fronts.Mannai’s new partnership is reinforced by BYD’s robust warranty policies, reflecting unmatched confidence in product quality — with an astonishing eight-year warranty on the battery and a remarkable three-year warranty on the vehicle itself.The BYD lineup is due to arrive in Qatar next month marking a significant milestone in Qatar’s journey towards an advanced, sustainable, and luxurious driving future.
February 24, 2024 | 08:28 PM