BPG launches new digital platforms

Award-winning, integrated agency BPG (Bates PanGulf, part of WPP) has launched brand new digital platforms that reflect its ‘Customer Experience first, Integrated by Intent’ positioning and growing regional footprint, a statement said.
The launch coincides with the opening of BPG Arabia, the agency’s new headquarters in Riyadh, to strengthen services for a growing roster of clients in Saudi Arabia.
Avi Bhojani, Group CEO, BPG, said: “Dynamic, interactive, and user-friendly, BPG’s new digital platforms offer seamless access to information, resources, and engagement opportunities. We built them to be a living, breathing extension of Brand BPG, reflecting our culture, values and vision."
Valli Lakshmanan, president, BPG Arabia and Chief CX Officer, BPG added: “BPG Arabia is another milestone on the BPG 3.0 journey. The new BPG digital platforms, with designs reflective of the times we live in, will foster conversations we have with our clients and community.”
The new BPG website showcases the full spectrum of the agency’s capabilities - from data-driven marketing strategies that tap into dynamic audiences, to AI-powered personalisation that creates truly individualised brand interactions.
The agency’s expertise delivering MarComms for a multitude of sectors – from retail and real estate to logistics and finance has been showcased, along with its burgeoning client portfolio of global leaders and regional success stories.