Maison Chaumet collaborates with M7 on new Arabic logo

M7, Qatar’s epicentre for innovation and entrepreneurship in fashion, design and technology, has announced its collaboration with Parisian High Jewellery Maison Chaumet, in identifying a designer from Qatar for the new Arabic logo.
This collaboration signifies a prominent milestone in bridging local talent with global brands, further positioning Qatar as a leader in the international fashion and design landscape, a statement said.
Chaumet CEO Charles Leung, said: “I am proud to see our new Arabic logo coming to life in the region as a result of a strong collaboration with M7 and its creative minds in Doha.”
In forming the partnership, Chaumet worked closely with M7 to select a local graphic designer to create the new Arabic logo.
M7 director Maha Ghanim al-Sulaiti, said: “At the heart of M7's mission lies a commitment to nurturing Qatar's creative circular ecosystem by providing invaluable professional opportunities for designers to advance in the industry.
“Through industry collaborations, M7 acts as a facilitator between world-class brands and designers, connecting the global to the local and vice versa. We are honoured to work with luxury heritage brand Chaumet to further solidify our goal in recognising local talent in Qatar.”
The project brief called for the development of an Arabic brand logo that would seamlessly integrate with Chaumet's spirit and reflect the jeweller’s legacy and commitment to excellence. It was designed by Zainab AlShibani. In Arabic calligraphy, “Helyah”, is a term used to describe the decorative part attached to the beginning of letters, translating to "earring" or "ornamentation".
Drawing inspiration from this and fusing it with the intricate interplay of Latin and Arabic letterforms, AlShibani's completed logo design evokes a sense of harmony and balance, symbolising the fusion of tradition and innovation, as well as capturing the essence of Chaumet's elegance and sophistication.
Chaumet (est. 1780), the Parisian Maison located at the heart of the city’s iconic Place Vendome, is synonymous for its creative excellence and true inspirations. It is renowned for its exquisite tiaras, High Jewellery pieces, and unique timepieces.
It has a network of 80 flagship stores worldwide, including prominent locations in Tokyo, Hong Kong, London and the Middle East. The logo will gradually be integrated into Chaumet’s brand identity and eventually installed on flagship stores in Qatar, Kuwait, the UAE and Saudi Arabia.