Kia Corporation has unveiled full details of the Kia Tasman, the brand’s first pickup truck, at the Jeddah International Motor Show. This marks the latest addition to Kia’s extensive lineup, which includes sedans, SUVs, commercial vehicles, and PBV (Platform Beyond Vehicle) models. The Kia Tasman sets a new benchmark for Kia’s future pickup range.The Kia Tasman has been designed to push the boundaries of what’s possible in a pickup, inviting customers to ‘Dive into a New Dimension.’ With its purposeful design and cutting-edge technology, combined with class-leading convenience features and an ultra-spacious, comfortable cabin, the Tasman is poised to redefine standards in the sector, allowing drivers to explore new horizons.Leveraging more than five decades of expertise in developing special-purpose vehicles, including off-roaders, the Kia Tasman is a truly transformative pickup truck that effortlessly meets the needs of both work and leisure activities.Progressive Pickup to Support a Broader LifestyleInjecting the legacy of Kia’s SUV models, including the robust Mohave, with exceptional off-road capability, the Kia Tasman has been comprehensively engineered to meet customers' diverse needs across all types of terrain.“Kia’s first-ever pickup truck was created from the ground up to transform the market and respond to the growing preference for lifestyle-oriented trucks with advanced features,” said Ho Sung Song, President and CEO at Kia.“The Kia Tasman is a progressive pickup truck that follows its own path – not that of the competition. It combines true pickup values with exceptional capability and practicality, along with advanced features that defy conventional thinking. This essence is captured in our global slogan ‘Dive into a New Dimension,’ enabling customers to broaden their horizons. It offers world-first solutions for those seeking a lifestyle vehicle for leisure and outdoor activities while also meeting the needs of small business operators,” Ho Sung Song added.