Al Meera Consumer Goods Company announced the signing of a memorandum of understanding with the Shafallah Centre for Children with Special Needs, which operates under the Qatar Social Work Foundation, affiliated with the Ministry of Social Development and Family.
As part of the collaboration, Al Meera will allocate kiosks in its branches to showcase and sell products crafted by students at the Shafallah Centre. The initiative will be launched at Al Meera Legtaifiya branch and expanded later according to the needs of the Shafallah Centre and availability, a statement said.
Al Meera will provide training programmes that aim to enhance the students’ skills and support their professional development. Al Meera will also promote and support all events, products, and successes of the Shafallah Centre through its social media channels.
The MoU was signed by Al Meera CEO Yousef Ali al-Obaidan and Shafallah Centre executive director Maryam Saif al-Suwaidi at a a ceremony at Al Meera’s headquarters.
Al Meera, as Qatar's largest national retailer with an extensive network of branches, prioritises social responsibility through a comprehensive programme focused on societal well-being. It actively collaborates with schools, universities, and institutions to support activities and events ranging from donations and sponsorships to cultural preservation, sports, health initiatives, and programs for individuals with special needs.
