The ‘2024 Korea Tourism, Medical, and Culture Festival’ is all set to take place Friday and Saturday (May 10-11) at the Mall of Qatar, marking the 50th anniversary of diplomatic relations between Qatar and South Korea.
The festival, organised by Korea’s Ministry of Culture, Sports and Tourism, in collaboration with the Korea Tourism Organisation, aims to deepen awareness of Korean culture and tourism in the country. This festivity promises a vibrant celebration of Korean culture, tourism, and medical offerings.
The festival’s grand opening will be marked by captivating performances, including the globally popular Hallyu phenomenon. Attendees will have the opportunity to explore various themed zones, each offering a unique glimpse into different facets of Korean excellence.
K-Tourism Zone will showcase the best of Korean travel experiences, featuring promotions and sales from both inbound and local travel agencies, as well as highlights from various Korean destinations such as Seoul, Incheon, Gyeonggi, Suwon, and Busan.
Attendees interested in medical tourism will have access to consultations and experiences in traditional Korean medicine and beauty treatments, provided by medical companies and specialist travel agencies at the K-Medical Zone.
From popular Korean cuisine to immersive experiences in traditional attire and calligraphy, the K-Culture Zone will delight visitors with a diverse showcase of Korean cultural heritage, offering a colourful panorama of traditions and customs. In addition, Middle East-friendly Korean content will be promoted, fostering cultural exchange and understanding.
Packed with interactive attractions, the K-Event Zone will feature photo booths, live K-pop performances, and engaging activities aimed at showcasing the vibrancy of Korean tourism and entertainment.
Themed ‘Korea Tourism, All In One,’ organisers noted that the festival embodies a spirit of unity and collaboration between the two nations, offering a comprehensive showcase of Korean tourism, medical services, and cultural treasures.
Around 35 entities, including travel agencies, medical tourism providers, hotels, and shopping businesses, will participate, ensuring a diverse and enriching experience for all attendees.
In addition to promotional and sales zones, the festival will feature K-pop concerts, non-verbal performances, and digital exhibitions, providing various exploration of Korean culture and entertainment. Attendees can also indulge in Korean culinary delights, participate in hands-on cooking experiences, and avail themselves of special medical tourism zones offering a range of health and wellness services.
