GA inks pact with SFA

Generation Amazing Foundation (GA) signed a memorandum of understanding (MoU) with the Riyadh-based Saudi Sports for All Federation (SFA), aimed at enhancing educational and developmental capabilities and extending their positive impact on schools, sports clubs, and communities.The ceremony on the sidelines of the Qatar Economic Forum 2024, powered by Bloomberg, was presided over by SFA president Prince Khaled bin Alwaleed bin Talal al-Saud, Supreme Committee for Delivery and Legacy secretary-general and Council of GA chairman HE Hassan al-Thawadi, GA executive director Nasser al-Khori.In a press statement, al-Thawadi, said: "This partnership reflects our shared commitment to promoting inclusivity, health, equality, and public welfare through sports, aligning with the United Nations Sustainable Development Goals.”The three-year agreement between GA and SFA covers a broad spectrum of initiatives, including the joint development of programmes for students and communities.GA will actively collaborate with SFA in numerous upcoming events in Saudi Arabia to promote values and facilitate knowledge exchange among youths.The MoU also formalises the ongoing collaboration between the two institutions, which began earlier this year with the 2024 Global Goals World Cup in Riyadh."We unite under a shared belief that sports can be used as a catalyst for positive change. Both organisations are committed to empowering youth, fostering inclusivity, and nurturing communities, resonating with our collective dedication to making an impact that transcends boundaries and inspires populations,” al-Saud said.Al-Khori highlighted the significance of the MoU, noting that: "With the signing of this MoU between GA and the SFA, we are truly advancing the legacy of the FIFA World Cup Qatar 2022. We envision this to be a transformative collaboration that will leverage the power of sport to create lasting positive change in our respective communities and globally.”As part of Vision 2030, the Ministry of Sport has tasked the SFA with increasing the number of people participating in physical activity by 2030.The agreement with GA supports the SFA’s mission to build partnerships, find best practices, and help achieve Vision 2030 goals. Since 2018, the SFA has launched several innovative sports programmes, boosting public participation and raising awareness of the benefits of sports for physical and mental health.