Woqod and Elan Media have signed an exclusive partnership to provide high end digital out-of-home (DOOH) advertising screen in five petrol stations, a statement said. As part of the 10-year agreement, Elan Media will develop and operate DOOH at five Woqod petrol stations at Wholesale Market, Al Bidda, Wadi Al Banat, Al Hilal and Old Slata.
The DOOH screens will be managed by Elan Media from its digital advertising hub, ‘Elan Live’, a cloud-based campaign management software. The newly installed DOOH screens will integrate cutting-edge technology, including ‘InMotion’, an analytics platform developed by Elan Media, Ooredoo and Kido Dynamics.
This technology will provide advertisers with near-real-time insights into campaign performance. "The deployment of Elan Media's DOOH is a game-changer for our advertising efforts,” said Saad Rashid al-Muhannadi managing director and chief executive officer of Woqod. Jaber al-Ansari, Group CEO of Elan Group, said the launch of its DOOH assets will deliver a blend of technology and creativity, as they are designed to engage consumers effectively and provide the clients with actionable data on their advertising campaigns due to its partnerships with leading tech and telecom providers both in Qatar and globally.
