LIC unveils new brand campaign as countdown begins for F1 Qatar GP

With just six months to go for the Formula 1 Qatar Airways Qatar Grand Prix at the Lusail International Circuit (LIC), excitement levels are reaching fever pitch right across the region. As part of the 2024 season build up, LIC’s new QatarGP brand campaign was unveiled on Monday, at an event which also featured delegates from Qatar Tourism.
The campaign called ‘Where hearts are racing’ is a further evidence of how motorsport has become deeply ingrained into Qatari society and LIC’s mission to empower and excite fans and families through showcasing the stories and action that Formula 1, Formula 2 and F1 Academy has to offer.
Amro al-Hamad, Executive Director of Qatar Motor & Motorcycle Federation and CEO of LIC said: “At LIC, we are dedicated to delivering a world-class experience for all our fans and participants. LIC has established itself as a world-class hub of motorsports, hosting a range of premier motorsport events while providing state-of-the-art facilities for spectators and fans alike. With that in mind, the Formula 1 Sprint Race will be returning this year, and with the introduction of the F1 Academy and FIA Formula 2, we are poised to deliver an unforgettable experience. Our landmark ten-year agreement ensures that LIC will continue to be a premier destination for motorsport and F1 enthusiasts for years to come. “
Al-Hamad further commented, “Ticket sales are going very strong, and we have a limited number of tickets available in some categories. I encourage all fans to secure their tickets and enjoy the event. We look forward to welcoming fans from around the world to experience the excitement and passion that define racing at LIC.”
Additionally, Fatima al-Qaedi, Marketing & Communication Manager at LIC, added: “As we approach the Formula 1 Qatar Airways Qatar Grand Prix 2024, we are thrilled to unveil our new QatarGP campaign, ‘Where hearts are racing.’ The campaign aims to create a platform that connects the emotions of drivers with those of the fans attending the QatarGP and to tell the stories that focus on the exceptional event experiences happening both on and off the track at LIC. It seeks to create emotional connections and long-lasting memories through the experiences felt at Lusail International Circuit during race weekend, whether you’re a driver winning a race, a fan watching F1 live for the first time, getting an autograph from a racing hero, being inspired by future stars on the track, enjoying music and entertainment, or just soaking up the electric atmosphere at our venue.”
Dr Buthaina al-Janahi, Head of Communication at Qatar Tourism: “I am pleased to witness the unveiling of Lusail International Circuit’s new visuals for QatarGP, the most prominent round of the most famous global championship in car racing, along with the inspired Formula 1 Qatar Airways Grand Prix campaign platform ‘Where hearts are racing’. The launch of the anticipated championship in Qatar affirms that tourism and sports represent two vital pillars for diversifying the nation’s economy and supporting sustainable development in line with Qatar National Vision 2030.”
She added: “There is no doubt that hosting major tournaments contributes to familiarising visitors with our cultural heritage, identity and authentic values. At Qatar, we welcome racing fans who will flock to Qatar to attend the Formula 1 Qatar Airways Grand Prix 2024, we are confident that they will enjoy a rounded tourism experience with the events and offers provided by Qatar Tourism across Qatar’s calendar of events, making Qatar an attractive tourist destination for visitors throughout the year.”
LIC has established itself as one of the world’s most revered hubs for top-flight racing, with a state-of-the-art 5.419km circuit and world-class hospitality and fans facilities. The venue secured a ten-year deal, starting in 2023, promising racing action for motorsports fans in Qatar for the next decade.
For the new season ahead, fans can look forward to the nail-biting F1 sprint race which will make its return to Qatar. Making its dramatic debut in 2023.
Formula 1 has also announced two additional support races that will add to the excitement of the three-day extravaganza: the F1 Academy. This highly competitive all-female racing series is designed to nurture and propel young female drivers towards higher echelons of competition. It not only showcases the exceptional talent and skill of these athletes but also highlights the fierce competition they bring to the track, adding an extra layer of excitement to the event.
LIC will be one of only six circuits to welcome F1 Academy – a global gateway initiative committed to driving change through increasing female participation in motorsport using grassroots activities and professional programmes.
This will be followed by the FIA Formula 2 Championship, a thrilling one-make single-seater race with 22 identical cars, which allows drivers to showcase their prowess in front of a Formula 1 audience. It promises to enhance the overall excitement of the on-track action meaning fans can enjoy not double, but triple the action.
The early bird ticket sales were successful, and phase 2 of ticket sales is now live. Fans can book day and weekend tickets at https://tickets.lcsc.qa