The Government Communications Office (GCO) signed a Memorandum of Understanding (MoU) with Amazon Ads to collaborate on projects that support Qatar’s digital transformation journey.The MoU will see Amazon Ads increase its activities in Qatar by establishing educational and training programs for the current and next generation of business leaders. The first program, the Digital Academy, will cover topics such as digital media, advertising and technology. Amazon will also provide support and training to Qatari businesses looking to sell on Amazon locally and globally with the aim of helping those businesses expand their customer base and drive growth. Additionally, the GCO will collaborate with Amazon Ads to help promote Qatar as a global destination by reaching relevant audiences internationally.Commenting on the occasion, Sheikh Jassim bin Mansour bin Jabor Al Thani, GCO Director, said: "Qatar has presented itself as a country with high ambitions and a place where prominent global conglomerates establish their business operations. The State is investing in digital infrastructure, policies and resources to cultivate a lucrative ecosystem that attracts leading technology companies worldwide. With this goal in mind, we partnered with Amazon, a leading organisation in this space."The MoU comes in line with Qatar’s Third National Development Strategy 2024-2030, which aims to develop the county’s digital infrastructure through a qualified workforce, provide high standards of living for its population and adopt international best practices to transform Qatar into a leading tech hub.With a robust digital infrastructure and easy access to a diverse talent pool, Qatar provides an ideal environment for investors, valuing global partnerships that enhance communication, ensure project sustainability and create a thriving business climate for companies.
June 11, 2024 | 03:02 PM