Japan's tourism chief yesterday said its ambitious goal of luring 60mn foreign tourists a year - more than double the current level - is well within reach, despite surging overtourism concerns.
Japan last year attracted over 25mn tourists from abroad, in part buoyed by the lifting of pandemic-era border restrictions, from countries such as South Korea, Singapore and the US.
Ichiro Takahashi, head of Japan's tourism agency, acknowledged the previously announced target of 60mn remains "tough", but stressed it is within the realm of possibility.
"It is a figure that we can very much achieve by making the right efforts", Takahashi told a briefing in Tokyo.
"There are still many little-known places in Japan that are left unexplored by tourists from overseas - I belive Japan has infinite tourism resources," Takahashi said.
Over 3mn foreign tourists visited Japan for a third consecutive month in May, according to government statistics released on Wednesday.
But an influx of tourists to Japan has reignited concerns over overtourism in recent months, with local residents complaining of their sometimes unruly behaviour and etiquette breaches.
The city of Himeji, in western Japan, was among the latest local governments to express frustrations.
The municipality famous for Himeji Castle is mulling making the World Heritage site's admission fees for overseas tourists four times as expensive as those for local residents, local media reported.
"A wooden structure will be worn out and become more brittle after many people climb up and down", mayor Hideyasu Kiyomoto told Japanese media, stressing the need to "curb overtourism".
Local citizens using the castle as a community hub shouldn't be charged the same amount as "people who only come here once in around 10 years for sightseeing purposes", he said.
