HE the Prime Minister and Minister of Foreign Affairs Sheikh Mohamed bin Abdulrahman bin Jassim al-Thani yesterday launched the multi-billion Qatari riyal Smaisma Project, which is expected to become Qatar’s new urban landmark, adding to the country’s growing list of unique tourist destinations along its coast.

Smaisma is the Ministry of Municipality’s latest project, which will be managed by Qatari Diar Real Estate Investment Company. The launch was attended by HE the Minister of Municipality Abdullah bin Hamad bin Abdullah al-Attiyah and key figures from the government, investment, tourism, and real estate communities.

In a speech, al-Attiyah stressed the importance of collaboration between partners in the public and private sector to continue and reinforce the growth trajectory that Qatar has been witnessing.

Al-Attiyah said, “As we move steadily towards achieving Qatar National Vision 2030, we are building a future more prosperous and stable for future generations, economically, socially and environmentally. We look forward to enriching the tourism sector with more projects that meet the needs of this vital industry.”

Engineer Ali bin Mohamed al-Ali, CEO of Qatari Diar Real Estate Investment Company, thanked the Ministry of Municipality for placing its trust in Qatari Diar to manage the project.

Al-Ali said, “This latest project has been planned under the umbrella of the Ministry of Municipality and in line with the path of continued economic growth pursued by the State of Qatar. This project will set a new standard for tourism in the region and write a new and exciting chapter in Qatar’s ongoing success story.”

He added: “The Qatari real estate market is valued at $485bn in 2024, and attracts the most foreign direct investments after the energy sector. This industry has witnessed notable growth in the past few years, driven by an increase in demand on residential and retail spaces, growth in visitor numbers, and Qatar’s hosting of mega events and development in the business and trade sector.”

The Smaisma Project will span 8mn sq m, and extends along 7km of pristine beachfront on Qatar’s eastern coast, in an area known as Smaisma Beach, providing novel tourist and entertainment experiences to the people of Qatar and its visitors.

It provides promising investment opportunities with 16 tourism zones available for development by the private sector, including resorts spread out over four zones each with a unique design and character. In addition, the project will feature a large-scale theme park, 18-hole golf course, residential villas, and a yacht marina, as well as luxury restaurants and retailers.

Sustainability will be a fundamental pillar of the project, with reliance on smart construction systems, in addition to the use of local and recycled materials, as well as the latest in construction technology. To Page 12
Related Story